DFW Elite Car Club.com's Elite Inventory is Picture Perfect

    /24-7PressRelease/ - DALLAS, TX, June 21, 2007 - Browse the frozen entrees at the local Kroger and the pictures on the packages make them seem mouthwatering. Eat one and you'll know the truth. Although there really couldn't be two products more different than frozen entrees and elite automobiles, the lesson isn't lost on Fort Worth entrepreneur and DFW Elite Car Club.com owner Ron Sturgeon.

"No matter what the product, clients deserve to get exactly what's been promised." As a result, Sturgeon insists that the images used on his DFW Elite Car Club.com website and in the marketing materials for his new luxury and exotic car sharing club be of the actual cars in the club's 60 car garage.

"We just won't use a stock image for a vehicle unless it hasn't arrived from the dealer yet," explained Sturgeon. "We've ordered a new Audi R8 and when it arrives we'll replace the stock photos with authentic shots of our R8 to keep our promise to use only authentic images."

The bigger promise that the DFW Elite Car Club.com makes to its clients is to deliver four-wheeled fun without the hassles of depreciation, maintenance, and other costs. Members pay a fixed monthly fee and receive an allotment of points that work like currency for the use of any of the elite cars in the club's 4 million dollar collection.

"Members do not have to own an elite vehicle to join," explained Car Club Director Kevin Bailey "But they can be assured that we own all 60 of the vehicles featured on www.dfwelitecarclub.com because that's the only way to know that what our member sees is the exact vehicle he or she can drive."

"Our Lamborghini Gallardo, Rolls Royce Phantom VI, and the new limited production Ford GT—the one Car and Driver magazine's testers clocked at 3.3 seconds for 0-60—are not brokered or borrowed," continued the Club Director. "They are owned by the Club and waiting for our members to drive."

In an age of retouched photographs and stock product images, the Dallas car enthusiasts that Ron Sturgeon wants as members just may embrace his simple what-you-see is what-you-get approach. To learn more about the benefits of DFW Elite Car Club.com membership or exclusive members-only events, please call 817.231.0788.

DFW Elite Car Club.com is headquartered at 5940 Eden in Fort Worth, and serves Houston, San Antonio, and Austin, as well as the DFW Metroplex with over 60 exotic and luxury cars, trucks and SUV's. For more information and to peak in the club garage, visit www.dfwelitecarclub.com, or call 817.231.0788.

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