Impactia Announces New Product Enhancements with Extensive Social Media Integration

    NEW YORK, NY, July 02, 2012 /24-7PressRelease/ -- Impactia Technologies, the rapidly growing developer of Intelligent Email, a cloud-based application that transforms non-utilized space in everyday business e-mails into the next marketing medium, announced today a number of new product features and enhancements. New product features include Twitter and RSS integration helping bridge that gap between everyday business email and social media.

Impactia provides sales and marketing professionals with the ability to add relevant banners, text ads, links, signatures and social media touch points to outgoing business email. The company's patent-pending technology captures the attention of e-mail recipients' by easily inserting personalized and dynamic content into the margins of these communications, which are consistently opened and read as they are from known and trusted senders.

Twitter integration adds the latest tweet to any outgoing email by simply typing a title and the twitter user name. The latest company tweet will then dynamically appear at the bottom of the outgoing email message giving the recipient the option to follow, retweet and/or reply. RSS integration adds the company RSS feed to any Impactia template by adding a title and the feed url. These technology integrations are excellent opportunities for companies to quickly share news, blogs or other announcement in all or select outgoing business emails.

"Impactia is truly bridging the gap between one to one e-mail marketing, not mass emailing, and social media by offering users a way to engage full circle with their customers and prospects," stated Barak Leon, general manager at Impactia. "Our growing client base is experiencing impressive click through rates in the range of 4-7%".

Quotes from current Impactia customers include;
"We knew that the business connections of our 5,000 employees represent a huge potential for electronic marketing. The results confirm that this potential poses real, accessible business opportunities."--A. Livni, Marketing Manager at international airline company

"The simplicity of the Impactia solution won us over. The distance between 'I want it' and 'It's up and running' was very small."--Y. Lubaton, VP Marketing major cable TV company

About Impactia Technologies

Impactia Technologies is the leading provider of email enrichment services. Impactia has developed Intelligent Email to provide companies with the ability to increase revenues and business potential by using effective marketing messaging, promotional banners, text ads, links, signatures and social media feeds. Impactia Intelligent Email currently enriches millions of email messages every month and is operating in the USA, Europe, South America and Israel. Customers include AMEX, Hertz, Crown Plaza/Holiday Inn, Orange, Sixt, and numerous other clients in many industries. Visit www.impactia.com online or call +1 347.321.8181 for more information.

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