InetSoft Adds Google Analytics, AdWords, and Microsoft SharePoint as Data Sources for BI Dashboarding

    PISCATAWAY, NJ, June 29, 2012 /24-7PressRelease/ -- InetSoft Technology (www.inetsoft.com), an innovator in data mashup driven dashboard and reporting solutions, announced the availability of new custom data connectors for popular enterprise applications: Google Analytics, Google AdWords, and Microsoft SharePoint. In all three of these cases, business users and IT staff get upgraded dashboard and reporting design tools, and the greatest benefit comes from being able to mash up this data with other enterprise data for a more comprehensive view of performance.

Google Analytics and AdWords capture an enormous amount of data about Web site usage and PPC ad performance. The SaaS-based application provides good dashboard and reporting for the basic metrics marketers need to watch, such as visitor counts and drill-down into sources of traffic. However, advanced reporting, such as by custom conversion type or visual analysis using multidimensional charting, is lacking. On the other hand, Microsoft SharePoint includes good tools for interactive dashboarding, but lacks a high degree of self-service and support for data mashups on as wide a range of external data sources.

InetSoft's Style Intelligence business intelligence application offers improvements in all of these areas. The application provides drag-and-drop dashboard design tools that make the creation of simple dashboards easy enough for business users while providing great flexibility and control to meet developers' advanced information presentation requirements. Completed analytical dashboards support high levels of personalization, data exploration, and collaboration across any organization.

With a goal of being able to connect to almost any data source, InetSoft's Style Intelligence adds these connectors to the list of supported third-party data sources that do not already have open standards based connectivity:

* OLAP cubes such as Microsoft SQL Server Analysis Services, Hyperion Essbase, Oracle OLAP, and SAP NetWeaver
* SAP Business Information Warehouse (SAP BW)
* Progress
* PeopleSoft
* JD Edwards
* salesforce.com
* Siebel CRM

"With these data connectors, we continue to round out the range of information that users can monitor in dashboards and interactively explore using our business intelligence software," explained Mark Flaherty, Chief Marketing Officer at InetSoft. "We see the continued evolution of business users wanting to build the complete picture of corporate performance, which means drawing the lines between multiple operational systems. Whether the data is in the cloud or on premise, our Style Intelligence platform provides that data virtualization and visualization solution."

Style Intelligence is a full-featured business intelligence solution for dashboard reporting that includes a powerful data mashup engine. End-users get visually compelling, highly interactive access to data, and IT gets a highly customizable, easy to learn and quick to deploy business intelligence toolset and information delivery platform. Data mashup capabilities allow for the integration of disparate data sources, enabling agile development and providing maximum self-service, while the application's SOA architecture and open standards-based technology make for an ideal embedding and integration-ready application for dashboards, production reporting, and visualization.

To view a demo and live interactive examples, or read customer reviews of InetSoft's advanced business intelligence software, please visit http://www.inetsoft.com.

About InetSoft
Since 1996 InetSoft has been delivering easy, agile, and robust business intelligence software that makes it possible for organizations and solution providers of all sizes to deploy or embed full-featured business intelligence solutions. Application highlights include visually-compelling and interactive dashboards that ensure greater end-user adoption plus pixel-perfect report generation, scheduling, and bursting. InetSoft's patent pending Data Block technology enables productive reuse of queries and a unique capability for end-user defined data mashup. This capability, combined with efficient information access enabled by InetSoft's visual analysis technologies, allows maximum self-service that benefits the average business user, the IT administrator, and the developer. InetSoft solutions have been deployed at over 3,000 organizations worldwide, including 25% of Fortune 500 companies, spanning all types of industries.

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