Swedish Skin Care's Razor Burn Freedom for Women Wins Members' Choice Award at ICMAD's 2012 CITY Awards

    BEVERLY HILLS, CA, July 02, 2012 /24-7PressRelease/ -- Swedish Skin Care's RAZOR BURN FREEDOM for Women won in its category at the prestigious Independent Cosmetic Manufacturers & Distributors (ICMAD) seventh annual Cosmetic Innovators of the Year (CITY) Awards. The award was announced at the ICMAD CITY Awards Ceremony in New York on June 20.

Swedish Skin Care's Razor Burn Freedom for Women was one of 15 entries under the Members' Choice: Bath, Body & Hair category. A panel of industry experts voted on beauty brands in 14 categories based on innovative products, packaging, and advertising/marketing concepts from 2011. http://www.icmad.org/innovators/index.asp?cid=19

"We are elated to receive this validation," explained Swedish Skin Care CEO Bengt Johansson. "We created Razor Burn Freedom for Women because we saw nothing else on the market effectively helped women with post hair-removal skin symptoms, such as razor burn, ingrown hair and skin irritation. All of our research and testing was worth it. Users and industry experts agree - it works."

"This product is amazing! I have never seen anything like it in my 30+ years in the beauty industry," explained Jazz Moreno, beauty products distributor and owner of JAZZ-Z Beauty Products.

"This Awards program showcases the growth that cosmetic and personal care products have made over the years," stated Pam Busiek, ICMAD president and CEO. "Innovative products such as Swedish Skin Care's Razor Burn Freedom provide the public with the quality and choice they deserve."

About RAZOR BURN FREEDOM for Women
Doctor developed in Sweden, this patented, triple-action formula is (the company believes) the first treatment of its kind formulated exclusively for women and their specific post hair-removal skin needs. The product is not limited to razor burn symptoms. Formulated without paraben and fragrances, it produces great results after waxing, electrolysis, threading, tweezing, and laser hair removal.

Razor Burn Freedom for Women is offered in a 3.38 fl oz /100 ml pump spray bottle for $30. This and Swedish Skin Care's other products are available at www.SwedishSkinCare.com and include a 60-day satisfaction guarantee. [email protected], 888.658.7546 (SKIN).

Swedish Skin Care also offers products for anti aging and dry skin.

Media contact:
Jason Sherman, www.shermancm.com, Public Relations Firm, 888.658.7546

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