Revolutionary Dry Skin Treatment Successfully Overcomes the Problem of Eczema

    BEVERLY HILLS, CA, July 13, 2012 /24-7PressRelease/ -- Revolutionary dry skin treatment protects your skin from the itch of eczema.

What is the underlying cause of eczema?
Eczema is a chronic skin disease characterized by dry, itchy, inflamed skin caused by an allergic immune response with in the skin. While there is no cure for the condition, understanding the causes and finding the right dry skin treatment product can greatly reduce the occurrence of symptomatic outbreaks and how to rejuvenate skin.

Could you be suffering from a damaged skin barrier?
Nearly 80 percent of eczema is due to contact with harsh chemicals and environmental irritants. If you have damaged dry skin your skin's barrier is impaired and no longer properly functions and an increase in water loss having dry and cracked skin. Besides an increase in water loss, a damaged skin barrier makes your skin more susceptible to irritants that create an increased risk for dry skin conditions such as eczema. "As a dermatologist with many years of experience treating skin problems, I can tell you what the major causes are," says Dr. Lisa Benest, "one of them is exposure to irritants and chemicals in the everyday environment. We live in a much more toxic environment today and our skin bears the brunt. When we are exposed to harsh conditions in the environment it can have a very negative effect on our skin."

Shielding Lotion: A Revolutionary New Dry Skin Treatment that is the Best Lotion for Dry Skin
Traditional moisturizers are simply add artificial moisture to the surface layer of your skin and do very little to heal or protect your skin. Many even contain harsh chemical ingredients that damage the integrity of your skin's barrier leading to more skin problems for you. Realizing the need for an entirely new approach to skin care, 21st Century Formulations put together a team of leading doctors, dermatologists, and cosmetic chemists who spent six years working together in developing Skin MD Natural Shielding Lotion. Skin MD Natural Shielding Lotion duplicates your skin's own natural functions and strengthens your skin's ability to protect against toxins and irritants resulting in healthier softer skin. Dr. Lisa Benest explains: "The reason shielding lotions are so effective is that they replace the protective barrier and allow the skin to heal from within. A shielding lotion bonds with the outer layer of the skin and protects it from outside irritants and chemicals, so it will prevent skin conditions from developing or it will help an existing condition to heal."

Join the millions throwing away their old creams and lotions for Skin MD Natural:
It's the only lotion that can truly treat severe eczema and is a real dry skin treatment. Go to http://www.skinmdnatural.com or call 800-540-4790 for more information.

21st Century Formulations is a company dedicated to creating healthy skin care shielding lotions. For more information please contact 1-800-540-4790.

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