Ghostly International and m ss ng p eces experiment with a new production and distribution model for music videos.

    /24-7PressRelease/ - BROOKLYN, NY, June 03, 2007 - Ghostly International recording artist Matthew Dear is featured in a series of eight short videos that showcase a variety of songs from Dears' latest album 'Asa Breed'. Sam Va-lenti IV, founder of Ghostly International was introduced to m ss ng p eces in March 2007 and a collaboration ensued. 'I was already a fan of their work with Cool Hunting, and their style felt like a proper fit for Matthew's new release. Matthew has taken things in a new direction with this record and there was an opportunity to do something truly unique."

"Distributing video content online creates an opportunity to experiment with traditional methods of music video production and develop new standards." says Scott Thrift, Creative Director of m ss ng p eces. Ari Kuschnir, the producer of mp adds, "Music vid-eos have always been in a sense commercials that seek to spark interest in a particular artist. We are offering an alternative to an extravagant video production for a single song in favor of a series of short vignettes for an entire album."

The eight video vignettes are being distributed exclusively through a number of online publications for the next 10 days and will be publicly available on May 25th at http://matthewdear.blip.tv/ and matthewdear.com. Matthew Dear's new album, 'Asa Breed' goes on sale worldwide on June 5th 2007.

About Ghostly International (www.ghostly.com)
Ann Arbor, Michigan's Ghostly International was created in 1999 by Sam Valenti IV in his dorm room at the University of Michigan. Since then, the label has become one of America's premier channels for for-ward-thinking music. Ghostly celebrates a diversity of styles that run the electronic gamut, emphasizing the artist behind the machines, the personalities that drive this music.

About Matthew Dear (www.matthewdear.com)
Since his debut at the decade's beginning, Matthew Dear has been championed as North America's brightest new electronic talent. His 2003 debut, Leave Luck To Heaven, garnered unequivocal praise from the likes of Rolling Stone, Spin and Entertainment Weekly, and in the period since, Dear has con-quered the international techno scene under the alias of Audion. But when it came time to return to his roots, there was only one path to take.

About m ss ng p eces (www.missingpieces.tv)
m ss ng p eces is the Webby award winning boutique film production duo that showcases artists, events, companies, and their inspiration through an innovative short film format. Specializing in online distribution, they are passionate about creativity, technology, and are committed to high production values.

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