Xtra Mile Launches STAR - A Unique Six-Prong Marketing Model for Startups

    TEL AVIV, ISRAEL, July 24, 2012 /24-7PressRelease/ -- Xtra Mile specializes in consulting, design and implementation of marketing and business-development programs. From establishment through creating a strategic marketing infrastructure to hands-on assistance in all marketing activities, business development, partnerships and sales, Xtra Mile serves small and medium-sized companies that cannot justify the expenses involved in building their own marketing organization.

Startups must take into consideration unique matters that affect significant milestones in their lifecycle. The following are just some examples: When should the solution be launched? What should be its pricing model? How should it present new products and services to target customers? How should it build its users' base? How can the benefit of social media be maximized? How can the company create beneficial relationships with thought leaders? How do they go about establishing a network of distributors? When it comes to marketing, these are only some of the questions that afflict startups.

These vital considerations demand a detailed but flexible design of the company's marketing strategy, as a startup is constantly exposed to significant changes in its business environment.

Leveraging on its years of experience in the market, Xtra Mile has recently launched a new marketing model - STAR - which was designed specifically to support the unique needs of startup marketing, business development and sales.

STAR for marketing management puts emphasis on smart marketing solutions that ensure excellent cost-benefit ratio. At the core of the model is a six-prong approach:

Establishing valuable connections with leading technology companies in the relevant field
Enrollment and management of distributors
Adaptation of pricing models to the target market
Networking with opinion leaders, advisory firms and influencers
Careful exposure plan
Measurable digital marketing components

For more information visit: http://xtra-mile.co.il/.

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