The Race is On at CiCi's Pizza

    COPPELL, TX, July 30, 2012 /24-7PressRelease/ -- CiCi's Pizza kicks off its "Race for the CiCi's Cup" promotion today to get people to "Race into CiCi's Today," featuring a limited edition Coca-Cola Racing Family beverage cup and dine-in and To Go specials.

Through Oct. 14, guests can race into participating CiCi's locations for "$5 Faves" each Monday-Thursday. During Happy Hour from 2-4 p.m., an adult buffet is just $5, including a regular drink. Guests also can take home a large, one-topping To Go pizza for just $5 anytime Monday-Thursday.

The 32-ounce limited edition Coca-Cola Racing Family cup will be available every day with the purchase of a large beverage. The cup has a QR code linking to exclusive videos of the Coca-Cola Racing Family.

"It's racing season, and we decided to have some fun with it and partner with the Coca-Cola Racing Family to offer our guests, many of whom are racing fans, yet another reason to come in and enjoy CiCi's custom buffet and family atmosphere," said CiCi's Pizza Chief Marketing Officer Nancy Hampton. "Our $5 Faves make it super affordable for families to enjoy a great meal together."

On Sept. 6, participating CiCi's location will host a one-day Race for the CiCi's Cup guest appreciation event with special $2.99 pricing on its endless buffet featuring pizza, pasta, salad, soup and dessert.

About CiCi's Pizza
Coppell, Texas-based CiCi's Pizza opened its first restaurant in Plano, Texas, in 1985, and is one of the nation's fastest growing pizza chains. The family-oriented restaurant, known for its endless pizza, pasta, salad, soup and dessert buffet, has about 550 restaurants in 34 states and has been listed by Zagat and Parents magazine as a top family-friendly restaurant. CiCi's was recognized by G.I. Jobs as a 2012 Military Friendly Franchise and by Entrepreneur, which named CiCi's first in its category on the Franchise 500 list. Nation's Restaurant News ranked CiCi's No. 1 in sales and unit growth among pizza chains for the past four years. For more information about CiCi's, visit www.cicispizza.com or www.facebook.com/cicis.

For franchising information, contact Bruce Evans at [email protected] or 972-745-9318.

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