Digital Video Veteran Kevin Hell Joins NewBlue, Inc. Board of Advisors

    SAN DIEGO, CA, July 31, 2012 /24-7PressRelease/ -- Video technology start-up NewBlue, Inc. today announced that Kevin Hell, the former CEO of video technology company DivX, Inc. and recent chairman of San Diego's high tech incubator EvoNexus has joined its board of advisors.

"We were thrilled to work with Kevin at EvoNexus and are so pleased to have him on our board," said NewBlue CEO Todor Fay. "He's already proven to be a great asset in strategic planning, fundraising, and marketing.."

In addition to leading EvoNexus, where NewBlue is an incubator company, from 2011-2012, Hell also serves on the boards of Holdfree, Pixon, MicroPower, and Perminova. He formerly served as the CEO of DivX, Inc., and joined the Board of Directors of Sonic Solutions when DivX was acquired by the company in 2010.

He was also a Senior Vice President of Product Management for Palm, Inc.'s Solutions Group and the Vice President of Gateway's Connected Home division.

He received an M.B.A. in Finance and Management from The Wharton School of the University of Pennsylvania, and an M.S. and B.S. in Engineering from Stanford University.

NewBlue, Inc. is a member of EvoNexus, which is the business incubator wing of CommNexus, a leading non-profit high-tech trade organization in San Diego. Its mission is to stimulate the growth of new high technology companies in the San Diego area. Currently, EvoNexus supports 26 companies, which have raised $92 million in total venture funding and created over 400 jobs.

NewBlue's advisory board also includes: Steve Youngwood, Executive Vice President, Digital, Nickelodeon Kids & Family Group; William Eigner, Partner at Procopio; Serena Glover, Partner at FBF, Inc.; Joyce Tudryn, President & CEO at International Radio & Television Society Foundation; Melissa Jordan Grey, NewBlue Co-founder & Executive Chair; and Todor Fay, NewBlue Co-founder and CEO.

About NewBlue, Inc.

NewBlue, Inc. delivers a system of unique, interconnected technologies designed to empower video creation, editing, and sharing for consumers, professionals, and businesses. Founded in 2006, the company offers more than 250 audio and video filters, tools, and transitions distributed under its NewBlueFX brand, which integrate with the industry's top non-linear editors, including Adobe Premiere Pro, Apple Final Cut Pro, Avid Media Composer, Corel Video Studio Pro, Grass Valley EDIUS, and Sony Vegas Pro. The NewBlue Video Cloud encompasses these technologies in a cloud-based, scalable patent-pending video production engine. This technology automates video production across a broad range of uses, powers the company's mobile and browser-based video creation tools, including Vibop, and is available for license. Privately held, NewBlue is an EvoNexus incubator company based in La Jolla, California.

Learn more:
http://www.newblueinc.com

Contact:
Lisa Girolamo, VP Marketing
858-551-5145
[email protected]

# # #