Bon Affair Reinvents the Wine Spritzer

    SAN DIEGO, CA, August 03, 2012 /24-7PressRelease/ -- America's 89 million wine drinkers now have a top-shelf, lighter option. San Diego-based Bon Affair has launched a line of all-natural, ready-to-drink wine spritzers. With half the calories of regular wine, zero added sugar and electrolytes, Bon Affair is vice... meets virtue.

BON AFFAIR IS...

- California wine
- Purified carbonated water
- Electrolytes
- Antioxidants (grape seed extract, organic cranberry juice extract)
- 6.5% ABV (more than the average beer, less than wine)

"I love wine," says founder Jayla Siciliano. "But that second or third glass is often too much. I just don't always need the extra alcohol and calories. Friends and I resorted to making wine spritzers. It allowed us drink longer and feel better the next morning. It was extremely functional... it just didn't taste very good.

"We always wished there was a better version. So I spent months consulting beverage experts. I wanted an all-natural product that tasted great. Then I figured, why not add electrolytes?"

Bon Affair is crisp, dry, and served chilled--like Champagne or Prosecco. The purified carbonated water and electrolytes help hydrate you while the wine works its usual charms.

"Now I've got an option that's perfect for days by the pool, at a long wedding, or a night out before a big day of work," says Siciliano.

Bon Affair's Sauvignon Blanc spritzer is first to market, with Pinot Noir soon to follow. Customers can buy Bon Affair online at www.bonaffair.com (available to NY, FL, CA, AZ, FL, IL). It will also be sold at retail in Southern California at top outlets (resorts, gourmet grocery, etc.). Expansion is currently in the works for other major markets.

Jayla plans to grow Bon Affair into a global brand built on strong values, ethics, and a culture that's rampantly creative, progressive, business-savvy and tactfully unserious. In whatever form, Bon Affair will be where vice meets virtue.

Website: http://www.bonaffair.com

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