New Savings Magazine Helps DFW Elite Auto Rental.com Spread the Word About Full-Day Exotic Car Tours

    /24-7PressRelease/ - FORT WORTH, TX, June 23, 2007 - As the summer driving season kicks into high gear, so has the effort by DFW Elite Auto Rental.com to spread the word about its innovative Drive Your Dream exotic driving tours. "We know that Dallas/Fort Worth has lots of car enthusiasts who would love to spend a full day at the controls of five exotic sports cars," says Ron Sturgeon, owner of DFW Elite Auto Rental.com and inventor of Drive Your Dream.

"But to do it, they've got to know about it," says Sturgeon. In an effort to get the word out, Sturgeon accepted the invitation to have the 2000 HP Drive Your Dream exotic car tour featured in a new savings magazine launching in the Dallas Fort Worth market called Save On Everything. The 2000HP Tour places car enthusiasts at the controls of the Ferrari 360 F1, BMW M6 Convertible, Aston Martin V8 Vantage, Lamborghini Gallardo, and Corvette Z06. For full details visit www.dfwdriveyourdream.com or call 817.838.7368.

The ad was created by DFW Elite Auto Rental's in house graphic designer Josh Davis and promotes the company's tour as the perfect gift for a gearhead dad for Father's Day. "Every now and then I get a break from design work and get to drive one of the cars," says Davis. "There is nothing like dropping the top and driving a car that costs as much as a house. It makes you feel like a rock star and Drive Your Dream lets you do it five times in one day."

"Drive Your Dream is just the sort of sexy product that we want to feature," says Diane Cotter, account executive for Market Share, the publisher of Save on Everything Magazine. "We're very excited about the chance to use direct mail to deliver the Drive Your Dream offer to mailboxes in the areas where it will be best received."

"Whether it's direct mail or seeking to raise our search engine ranking for keywords such as 'Dallas Exotic Car Rental', we measure the results of every marketing dollar," says Sturgeon. "We look forward to a strong ROI from our advertisement in Save on Everything." To see DFW Elite Auto Rental's Drive Your Dream ad visit http://www.saveoneverything.com/view_ad.php?ad_code=1267DS&issue_code=0607&market_code=DAL. "Exotic car rental in Dallas is competitive, and we are thrilled that Save on Everything has joined our efforts to promote our Drive Your Dream tours," explains Sturgeon.

DFW Elite Auto Rental.com is headquartered at 5940 Eden in Fort Worth, and serves Houston, San Antonio, and Austin, as well as the DFW Metroplex with over 50 exotic and luxury cars, trucks and SUV's. For more information and to see a complete inventory of available vehicles, visit dfweliteautorental.com, or call 817-838-RENT.

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