PromoCard Services Launches www.BallyhooMusic.com for Music Download Promotions

    /24-7PressRelease/ - MIAMI, FL, June 25, 2007 - PromoCard Services, a leader in stored value card promotions, has launched www.BallyhooMusic.com, a digital music download site that gives marketers a new "twist" on promotional giveaways. The site offers over 2.7 million songs, and can be completely customized with each company's own brand identity.

With the exploding number of consumers who are now purchasing music online, this new technology-driven promotion is a welcome and memorable reward from any brand marketer. According to Chairman and CEO John Kennedy of the IFPI, a company that represents the recording industry worldwide, "Revenues [for digital music downloads] in 2006 doubled to about $2 billion and by 2010 we expect at least one quarter of all music sales worldwide to be digital."

With the launch of www.BallyhooMusic.com, PromoCard Services helps marketers put a much-appreciated item in the hands of consumers. This high impact, low cost promotion is suitable for any industry: consumer goods, financial institutions, entertainment/media companies, automotive manufacturers, educators, food and beverage vendors, and more. Instructions and PINs (personal identification numbers) are distributed via a branded plastic card as in/on-pack, a gift with purchase, a student enrollment incentive, event giveaway, product launch, or direct mail. Music download cards can also be used in a virtual promotion, with instructions and PINs sent via email. The options are limitless, as is the potential return on investment.

Music download promotions can be purchased in any denomination. Once consumers receive their card, they simply log on to a branded landing page and choose to "Redeem Gift Card." They are then free to download from Ballyhoo's arsenal of 2.7 million songs, 1.7 of which are iPod compatible. The landing page can also be configured to gather valuable data from the consumer, requiring them to first complete a short survey before continuing to music downloads.

"In our twelve years of business, we have developed many stored value promotions," says Paul Sorota, CEO of PromoCard Services. "But BallyhooMusic has given us an exciting new way to deliver the results our clients need. Everyone loves music."

(NOTE: High resolution image of music store can be found on www.promocardservices.com/musicstore or contact [email protected])

About PromoCard Services
For over 12 years, PromoCard Services has been creating innovative and cutting edge digital media promotions for its clients. A recognized industry leader, the company has produced award-winning campaigns for Fortune 500 companies, small businesses, schools and non-profit organizations featuring a broad range of stored value cards — music, ring tone, movie and photo print cards — delivered using proprietary technology platforms. With over 7,000 promotions to its credit, PromoCard Services has earned the admiration of clients and the respect of competitors. To date, PromoCard Services has received over 30 industry Awards for Excellence. To learn more, visit www.promocardservices.com or call 877.877.8200 (toll free), or 305.695.2662.

Contacts:
Paul Sorota
President, PromoCard Services
[email protected]
305.695.2662


Robin Tobias
Tobias Marketing Agency
[email protected]
305.933.5485

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