Eyeglass World Explains How to Identify Authentic Designer Glasses Frames

    NORCROSS, GA, September 04, 2012 /24-7PressRelease/ -- Eyeglass World, a leading retailer of eyewear and discount designer glasses, encourages customers to be diligent in identifying authentic designer eyeglass frames.

"Customers are looking for authentic designer eyeglass frames, and they want those name brands because they are fashionable. But they don't want to purchase fake designer eyeglasses," states Des Taylor, Senior Vice President of Merchandising at Eyeglass World.

The eye care specialists at Eyeglass World know that there are easy ways to identify authentic designer glasses. Quality is first and foremost; authentic designer eyeglass frames will be sturdy and well-constructed, whereas knock-offs are less likely to have the same level of quality. Authentic designer eyeglass frames will also come with a durable protective case with product information, including warranty and the company's contact information.

Consumers should also look for model numbers on the glasses or sunglasses frames. This number will be printed on the arm of the eyewear. If there is no information that comes with the eyewear or no model number printed on the arm, the glasses are most likely knockoffs.

Eyeglass World also urges customers to not be confused by the phrase 'inspired by a designer'. Authentic designer eyeglasses will have the designer name emblazed upon it. If it states that it is inspired by a designer, it is likely that the frames are manufactured by someone other than the designer.

While these tips can help customers find authentic designer glasses, the best way to ensure that you are getting the brand names you want is to go to your local Eyeglass World superstore. Eyeglass World offers all of the brands you love, from Dolce & Gabbana to Ray-Ban and more, and all for a low price

For more information on brand name eyewear and Eyeglass World, visit http://www.eyeglassworld.com

About Eyeglass World:

Featuring over 60 superstores across the country, Eyeglass World is one of the industry's leading eyewear chains. People love the huge eyewear selection, they love the prices and they love the service they find there. Each Eyeglass World location has a lab in-store which allows them to fill prescription eyeglasses in the same day in most cases.

For more information, visit http://www.eyeglassworld.com/

For all media inquiries, please contact:

Anne DeVito
Project Coordinator
Cardinal Web Solutions
http://www.CardinalWebSolutions.com

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