Epom Ad Server Becomes MRAID Compliant

    WARSAW, POLAND, September 05, 2012 /24-7PressRelease/ -- Epom ad serving and ad management platform announced that its SDK (Software Development Kit) is compliant with the IAB's rich media standard MRAID 2.0. It means that in addition to standard banners Epom customers can also use all kinds of rich media ads in their mobile applications. Any publisher using a MRAID compliant Epom SDK can integrate rich media ads in all mobile applications, without having to contemplate the diversity of end devices. No doubt, this will increase revenue opportunities for mobile app developers.

The idea behind MRAID is to provide standardization for mobile rich media ads running in mobile applications which the industry is now lacking. As Epom becomes MRAID compatible, its customers no longer have a headache with launching rich media campaigns for mobile apps.

Now, Epom SDK compliant MRAID enables advertisers and publishers to make their ads more assessable to costumers by increasing the speed of ad delivery through mobile apps and thus enhancing the revenue. The MRAID standard will also expedite integration process for mobile developers. Moreover, it will save time and money due to excluding programming process.

Key Features of Epom Mobile SDKs for Android and iOS:

- Supports Android (Version 1.6 and higher) & iOS (Version 3.0 and higher)
- MRAID complaint
- Supports all standard ad formats in Mobile Apps: Image Ads, Rich Media Ads
- Features caching
- Features Ad Refresh for updating the ads after a customized time period has elapsed
- Offers Cross app unique user detection

"We are proud to announce that Epom ad serving platform is one of the first companies that can provide such SDK solution and be compliant with IAB's MRAID standards.", said Adam Jablonski, Epom. "It is a significant step for our team. While the popularity of rich media display advertising in mobile applications is growing rapidly, there are some inefficiencies that can cause issues with content monetization. Simplifying the process of ad integration will substantially increase the quantity of costumers and provide a special ecosystem for mobile ad serving.

Smartphones have become inevitable part of today's life for many people. Nowadays, almost everyone can afford to buy a portable gadget, either a phone or a tablet with mobile internet plan. Life is impossible without electronic devices. That is why common standards are so important for all fields. MRAID standards, in particular, provide new opportunities for advertisers and publishers, agencies and customers.

After the implementation of MRAID standards, mobile rich media ads can be displayed without causing errors in applications because of simplifying the integration of device functions: GPS navigation, NFL location, rotating, shaking, etc. Moreover, the same ad can be distributed to different end mobile devices.

Details of IAB's MRAID mobile standards can be found via this link.

About Epom:

Established in 2011, Epom is a Lublin-based company that develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers. Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is massively scalable platform suitable for any impressions volume that needs to be served.

For more information, visit http://epom.com/

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