Amtrust Direct Launches New Account Opening and External Transfer Online Demonstrations

    /24-7PressRelease/ - BEACHWOOD, OH, July 12, 2007 - At AmTrust Direct, we make it easy for you to open one of our high interest savings accounts, money market accounts and more, and even easier to consolidate all of your savings in a single account through out external transfer service. In addition, we've just added two new online video demonstrations that allow our customers to see just how easy it is to bank with AmTrust Direct.

"Since the launch of AmTrust Direct, we've built a reputation with customers for trust and easy to use products that pay among the highest online savings rates in the country on money market and CD accounts," says Matthew Lehman, vice president of internet marketing for AmTrust. "We don't do teaser rates or other bait-and-switch techniques, just simple and straight forward products and services that help you achieve your savings goals faster."

Amtrust Direct's two new online videos provide customers with a step-by-step preview of our account application, as well as a handy guide to our external transfer service. Using our external transfer service, you can link up to six accounts at other banks, set-up future dated one-time transfers, or even establish a recurring transfer plan using our Smart Save Up tool. You can view these new two new videos on the Tips and Tools section of our website at https://www.amtrustdirect.com/links/TipsTools.aspx.

About AmTrust Direct
AmTrust was founded in 1889 and one of the fastest growing financial institutions in America. The Bank has grown from a local savings and loan with one office to a nationally recognized leader in retail banking with branch offices in Florida, Ohio and Arizona. The bank is among the top 20 mortgage loan originators in the country, and also specializes in commercial construction lending. AmTrust Direct has always paid among the top interest rates in the country, and its e-Money Market accounts currently pay an everyday rate of 5.36% APY. Also, CD rates at the bank automatically roll over to the highest rate for that term. For more information on AmTrust Bank or its products or services, contact the AmTrust Bank public relations office at (216) 588-5310, or visit the bank's website at http://www.amtrustdirect.com/.

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