An emessaging partnership that works for Corporate Casuals

    /24-7PressRelease/ - SOUTHPORT, CT, July 12, 2007 - eWay Direct, Inc., is now providing emessaging services for Corporate Casuals, a Concord, Massachusetts-based company that provides direct access to custom-designed apparel via its website, www.corporatecasuals.com.

"My primary goal when choosing an ESP was to implement a platform that would enable me to segment my file so that I could test different campaigns on a regular basis, says Lisa Doyle, Director of Marketing at Corporate Casuals. "Using eWay Direct, I have successfully set up an email life cycle that has a tremendous ROI and includes welcome emails newsletters as well as non-transactional emails. Email is a new channel for us, so the strength of the platform and the great customer service that eWay provides has been great!"

"Corporate Casuals has been a market leader in the custom embroidery business for over 20 years," notes Neil Rosen, president and CEO of eWay Direct, Inc. "We welcome them to the eWayDirect platform and look forward to working with them to create and execute outstanding online marketing strategies."

Corporate Casuals, LLC, an eight-year-old company, specializes in providing embroidery and printing design services for wearable products, including shirts, fleeces, and caps. The company focuses primarily on small businesses, which constitute 85 percent of its total sales, and that may be underserved by other vendors. Corporate Casuals offers an online ordering system with no minimum order size.

About eWayDirect, Inc.
eWayDirect, Inc. is a full- service ESP (E-Messaging Service Provider). We build and support proprietary Internet-based software applications that help marketers communicate effectively with their customers and prospects in order to increase brand recognition, sales, and customer relationships. For further information, please contact us at (888) 655-0464.

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