Dove To Hand Out Chocolates in New Campaign Today

    /24-7PressRelease/ - NEW YORK, NY, July 12, 2007 - The DOVE Chocolate (www.dovechocolate.com) silky, smooth experience is coming to life all across the United States. Beginning July 12th and continuing through August 5th, glamorous "DOVE Women" wearing rich, chocolate brown silk robes will descend upon popular street corners and hot regional concerts & festivals across America giving away the classic DOVE Promises candy in milk chocolate and dark chocolate varieties.

Chocolate lovers will be able to take a sweet escape from their day when they find the multitude of DOVE Women handing out chocolate gifts as they leave the office, shop or as they get ready to watch their favorite performer. Strategically positioned in city hot spots, the DOVE Women promise to provide a much-needed moment to relax and indulge with a sweet piece of DOVE Chocolate. Buy one get one free coupons will also be given away with the chocolates.

The DOVE Women can be found across the US in the following cities over select four-day weekends, July 12th-15th, July 19th-22nd, July 26th-29th and August 2nd-5th:

Baltimore/Washington DC
Boston MA
Chicago IL
Houston TX
Los Angeles CA
Miami FL
New York NY
Philadelphia PA
San Diego CA
San Francisco CA

About DOVE Chocolate
DOVE Chocolate is known for delivering the best quality chocolate with a silky, smooth, rich taste and texture. The DOVE Company portfolio includes DOVE Chocolate Bars and Miniatures, DOVE Cookies, DOVE Pint Ice Cream, DOVEBAR Ice Cream Bars and DOVE Chocolate Seasonal Products. DOVE Chocolate is owned by Mars Snackfood US, a division of Mars US, one of the world's leading food manufacturers. Detailed product information is available online at www.dovechocolate.com.

About MARS US
Mars US is the United States food, snack and pet care operations of Mars, Incorporated, one of the world's leading food manufacturers. With more than $7 billion in annual sales in the U.S., the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, New Jersey, Mars US employs more than 9,000 associates in the United States, with 52 facilities nationwide. The company owns some of the world's favorite brands, including M&M'S Brand, SNICKERS Brand, DOVE Chocolate Brand, UNCLE BEN'S Brand, PEDIGREE Brand Food for Dogs, and WHISKAS Brand Food for Cats.

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