SubZero Ice Cream and Yogurt Freezes Its Way to Sarasota, Florida

    SARASOTA, FL, October 11, 2012 /24-7PressRelease/ -- For many people, the word "Subzero" brings to mind high school chemistry horror stories, Mortal Kombat and penguins. For the less imaginative, a vague reference to an extreme lack of heat. This October 20th, Brad Lord, Gabe Ramsey and Don Wirth aim to correct that innocent, but ultimately misguided word association with the opening of Sub Zero Ice Cream & Yogurt in the Expo on Center (4065 Clark Rd, Sarasota, FL).

But what IS Sub Zero?!

If ever you've jumped a unicorn over the rainbow after a storm, it is fathomable that you've a semblance of the joy, adventure, comfort, child-like wonder, thrill, magic, excitement, novelty and tastebud massaging effect of the Sub Zero experience.

Imagine walking into the coolest place ever (This is open to interpretation for now, but it's Sub Zero. Oct 20th. Be there). What's that soothing, shimmery light encompassing your very being? It's the radiant glow of a sea of satisfied customers. Glowing? That seems excessive, but let's investigate further. A light, mystifying fog falls from the counter. What is this sorcery? You must know. Sashay through that fog and up to the most vibrant employee you've ever met. Anywhere. Their genuine glee catches you off guard, but you gather yourself and demand answers. Why are these people so radiant?! What is this fog and why is it so awesome?! The beaming employee hands you a menu. Its contents: Your hopes and dreams. They've taken the form of ice cream, yogurt, toppings, self-satisfaction, unparalleled in selection and variety.

"But the fog!", your mind cries out in joyous confusion. Our hero, the employee and your new best friend, senses the meaning behind the awkward expression on your face and nods to an empty bowl. Several unidentified, but assuredly magnificent liquids are combined in the sacred basin and then held beneath what must surely be a magic wand. Within moments, the frothy fog appears. Up and over the sides it goes, encircling you in its gaseous embrace. All too soon, the fog dissipates, time moves forward, and a mound of dairy (or non!) perfection awaits you inside the bowl. Now add anything. Or everything. You are radiant. You are beautiful. Have some ice cream.

In considerably less magical terms: Ice cream is blasted with liquid nitrogen and frozen almost instantly, resulting in the creamiest, dreamiest thing your mouth has/will ever lay taste bud on.

Who do I thank for this?!

Meet Brad, Gabe and Don. Nurse anesthetists and overall swell guys by day, entrepreneurial masterminds by...day also, but probably night as well. A love for ice cream and administering anesthesia has forged and maintained this friendship for 2 years and now they take the next step. Come out October 20th and witness the evolution of a friendship to a partnership (of the business variety). This meeting of the minds and willing acceptance of destiny brings Sub Zero to Sarasota.

Business savvy, charismatic and anesthesia-ready? Undeniably. But let's take a closer look. ENHANCE!

Brad (The Family Man) - Spearfishing. Family time. Being awesome. This is Brad. These days, ice cream and your happiness occupy his mind 23/7. The other 1/7 is reserved for fishing and necessary bathroom breaks.

Favorite Charity - St. Jude Medical Center

Favorite SZ Indulgence - Custard-based cake batter and mountain dew with m&ms and reese's.

Gabe (The Football Enthusiast) - Sports! Travel! Politics! Ice cream! What isn't this man enthusiastic about (besides the NFL lockout)? During football season, Gabe can often be found in his armchair near a television set. Hopefully we'll see him on the 20th.

Favorite Charity - Wounded Warrior Project

Favorite SZ Indulgence - Marshmallow and toasted coconut ice cream with almond joy, reese's, snickers and caramel.

Don (The Sweet Spirit) - Smiling, animals and his bouncing baby boy fill him with joy. He spends his spare time out on the water or at your side, fanning the flame of your self-esteem. When you're happy, he's happy. Smile.

Favorite Charity - The Humane Society

Favorite SZ Indulgence - Vanilla and butterscotch ice cream with Reeses and fudge.

How do I celebrate with these fine men?!

Well hold your pants on and let me inform you! Opening ceremonies will be held at this fine establishment's location in the Expo on Clark on the 20th of October. Neighboring stores will also be getting in on this action with special offers and demos of their very own. Prepare yourselves, Floridians, for Sub Zero is soon to insta-freeze your peninsula.

For more information regarding Sub Zero Ice Cream, call (805) 813-1469 or visit www.subzeroicecream.com

Founded in 2004 by BYU graduate Jerry Hancock, Sub Zero. Sub Zero currently has 20 active locations in Utah, Arizona, Idaho and Washington, The Sarasota Florida Store is the first Eastward expansion for the franchise.

More information about Sub Zero Ice Cream, catering, educational programs, and franchising opportunities can be found online at subzeroicecream.com.

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