Forza Direct Marketing Complete Branding, Advertising and Design Work for Cork Fashion Week

    DUBLIN, IRELAND, November 25, 2012 /24-7PressRelease/ -- Forza Direct Marketing recently completed the branding, advertising and design work for the annual Cork Fashion Week event in Ireland.

The annual Cork Fashion Week event was the place to be seen for the country's leading fashionistas, designers, buyers and models. An established fixture on the fashion industry calendar, Cork Fashion Week showcases the latest designs and collections from young Irish designers.

Forza who offer a range of marketing services, were tasked to revamp and modernise the existing brand, design a targeted sponsorship proposal pack, press advertising and a suite of printed marketing collateral.

From a number of initial concept ideas, event organisers the Lockdown Model Agency immediately fell in love with one brand design and the choice was made.

With its icon based on a designer's model sketch, the brand certainly had impact and edge.

The next step for the creative team was to come up with an online format aimed at potential corporate sponsors. To achieve this they created a series of individually personalised, interactive, web based sponsorship brochures. Each brochure was customised in terms of content and carried the sponsors branding - an example of Forza's unique one-to-one direct marketing approach.

This was followed press advertising design, a variety of printed promotional pieces for pre event advertising and a sponsor branded backdrop display system for publicity shots.

Forza MD Ivan Lavelle echoed the sentiments of all who worked on the project at Forza, "This was a great event to work on for a number of reasons. First and foremost we had both a client and a target audience who value, understand and appreciate creativity in all its forms. Secondly, this type of campaign was right up our street and by that I mean the need for a highly targeted business to business solution. We excel at this type of measurable, precision marketing, where we can deliver results, response and return on investment for our clients."

Forza Direct Marketing are an award winning, Cork based marketing and design consultancy offering dedicated expertise in the area of online and offline direct marketing applications. The company's clients range from start-ups and SMEs to multi-nationals and public sector bodies.

Website: http://www.forza.ie

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