BlueLens Franchise Group offers opportunity to learn about emessaging and search franchises

    /24-7PressRelease/ - SOUTHPORT, CT, August 08, 2007 - eWayDirect, Inc., and its subsidiary BlueLens Franchise Group, provide ongoing information about the upcoming BlueLens franchise opportunity at the BlueLens Franchise Group website.

eWayDirect is the first player in the emessaging and search field to expand its successful business model into the franchise domain. "We saw it as a natural for a franchise," says Neil Rosen, president and CEO of eWayDirect. "It's a model that will work well for franchisees who want to follow our roadmap to success."

The first webinar, outlining the franchise opportunity and presented by Jeannette Cezanne, vice-president of education and training at BlueLens (with Sean Meehan, president of BlueLens, as a special guest) was held successfully on August 1, with nearly twenty people in attendance. "This first webinar is very high-level," says Meehan. "It's meant to give interested individuals a sense of what the emarketing business model is, along with the specific products and services that BlueLens franchisees will be selling. We're hoping that it will convince people either that it's a possibility for them - or, alternately, that it's absolutely not for them!"

The webinar has been recorded and is available on the BlueLens site at http://www.bluelensfranchisegroup.com. Interested persons may view it at any time by accessing the site, and Meehan stresses that anyone who has any questions can contact him at any time.

It is anticipated that the franchises will be available in the fall. At that time, a second, in-depth webinar will be offered to delve more deeply into the franchise offering. Ongoing training with certification through the BlueLens University will follow for franchisees.

About eWayDirect, Inc.
eWayDirect, Inc., is a market leader in both emessaging and search marketing services. Started in 2000, eWay Direct works with top online marketers targeting results. The company's clients' successes have translated into a repeatable business model, and the BlueLens Franchise Group will provide an opportunity for individual business leaders to capitalize on the eWayDirect business model to attain success of their own.

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