Prompt Proofing Blog Post: Writing Tips - More on Writing an Effective Press Release

    VANCOUVER, BC, December 21, 2012 /24-7PressRelease/ -- A press release needs an attention-grabbing headline. You would not bother to read any article, either in print or online, if the headline did not catch your attention. Press releases are no different. The headline and opening sentence of your release must leave the reader wanting to read on; additionally, it should also summarize the release's main focus. Most press release distribution companies also require the name of the company or individual issuing the release to appear in the headline. For example, your headline should read: 'ABC Motors Honoured to Receive Best Employer Award' rather than 'Local Company Receives Award'.

Be concise with your content. Press releases should not be too long; experience has shown us that 250-350 words is the optimal length. Attention spans are short and the idea of a press release is to offer the reader a 'teaser' so that they want to find out more about your company/product. Your press release is not the place for including every detail about your business. Also, some major press release distributors do charge for releases that exceed their word limit.

Ensure your writing is professional and error free. It should be re-read several times, preferably by different people, before it is distributed. A poorly written release will quickly lose its audience, not to mention reflect badly on your business. Having a release professionally written by a press release writing service is often well worth the cost.

Keywords and SEO can be a double-edged sword. Your aim (for online press releases) is to drive traffic to your site. However, Google has algorithms designed to cut down on spamming. Overloading a release with keywords, particularly if they do not flow naturally as part of the content, will likely backfire on you.

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Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.

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