FOR IMMEDIATE RELEASE: Online Contact Lens Retailer Informing the Public

    /24-7PressRelease/ - CARSON CITY, NV, August 12, 2007 — Contact Lens King, Inc., a leading online contact lens retailer, is committed to providing its customers with relevant market information that may help them consider asking the right questions when visiting their eye care practitioner. The contact lens Industry's recent commitment to the marketing, and continued development of Silicone Hydrogel contact lenses, or "SiHy" lenses as they are commonly known, is fundamental information that consumers should have in order to make informed decisions. Silicone Hydrogel lenses are a clear preference for many eye care practitioners and are increasingly considered for new fit cases as well as for re-fit cases. The benefit that Silicone Hydrogel lenses provides for patients is their ability to deliver significantly higher levels of oxygen to the cornea, and in the case of the second generation lens materials, enhanced comfort as well.

According to online information provided by the Contact Lens Council, nearly half of all new contact lens prescriptions are written for Silicone Hydrogel contact lenses. The www.contactlenscouncil.org site report continues to note that all major contact lens manufacturers now offer their own Silicone Hydrogel contact lenses. In addition, of these manufacturers, several are already producing a second generation of Silicone Hydrogel contact lenses. All of this is obviously indicative of a definite market shift to Silicone Hydrogel lenses. This is not a fad; these lenses provide manufacturers and eye care practitioners with improved options to marry contact lens wear with improved corneal health and comfort for patients.

When asked his opinion on the significant market shift to Silicone Hydrogel Lenses, company founder, Charles L. King stated, "Today's consumers are definitely more health conscious than ever before. Contact lens wearers are no different. Eye care practitioners are recommending Silicone Hydrogel contact lenses because they allow more oxygen to reach the cornea and that translates to better ocular health. This benefit also protects wearers from the dangers of over wear."

In keeping with market trends, and its customer's service requirements, Contact Lens King has invested in a substantial inventory of the various Silicone Hydrogel lenses being produced by the major manufacturers. Of late, market data shows that it is the Bausch & Lomb PureVision Silicone Hydrogel lens that appears to be enjoying the greatest resurgence with eye care practitioners. This may have to do with a lens re-design applied to the product in recent months. Bausch & Lomb is marketing Silicone Hydrogel lenses in different categories: PureVision Spheres, PureVision Torics, and PureVision Multi-Focals, all of which are in stock and ready to ship to our customers.



Contact Lens King was founded with the consumer in mind. King stated, "Along with providing our customers with great service, and excellent pricing, we also want them to know that we will be their conduit to developments in the contact lens industry. Although it is their eye care practitioner who will make the ultimate contact lens fitting decision for them, an informed consumer will better interact with their eye care practitioner, when they have the information to do so."

About Contact Lens King
Contact Lens King is an online retailer of Contact Lenses and Eye Health Supplements. Since 2004, they have offered consumers brand name contact lenses at deep discount prices. Contact Lens King is committed to supplying contact lenses to the public at the lowest possible price.
Contact Lens King has been providing contact lens wearers the same brand name contact lenses (Acuvue, Acuvue Oasys, Acuvue Advance, Proclear, Proclear Torics, PureVision, Focus Dailies, Focus Night and Day, Freshlook Colors, Soflens 66 Toric, o2optix, vertex toric, etc...) dispensed by eyecare practitioners, but at up to 70% savings!

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