PromotionBox Observe Cross-Channel Marketing Drive Conversion

    LONDON, ENGLAND, December 15, 2012 /24-7PressRelease/ -- New media platforms have, and will continue to, change the way marketers manage campaigns across different channels. The increased use of mobile devices and the emergence of new marketing channels like social media have caused a fundamental shift in consumer buying behaviours. PromotionBox note consumers are researching products more than ever before on multiple devices at different points in the sales cycle which is why different marketing messages rolled out across various platforms is edging its way forward to become a very effective method of marketing.

Cross channel marketing is the use of one marketing channel such as direct mail or newspaper advertisements to support or promote another channel such as In-store promotions in retail. Cross channel marketing is similar to multichannel marketing but instead of the target audience receiving a repeated message across multiple channels, a target audience is hit by different messages strung together across different channels.

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'Understanding the true value of an advertisement is now paramount in today's cross-channel world. Our clients want to understand which channel will reach but also connect with their audience while still providing a great ROI' says Dan Warburton, Co-Founder of PromotionBox.

PromotionBox have observed some insecurity within Cross Channel Marketing, many CEOs and Managing Directors are hesitant to fully commit sizeable campaigns. A study conducted by Forrester, and cited by Fast Company, showed that "while most (78%) companies believe [cross-channel marketing is] important or very important, more than half (51%) still believe their current marketing efforts fall short due to a lack of analytics that provide cross-channel data."

In 2013, PromotionBox expect cross-channel marketing to further evolve to include more sophisticated reporting technology which should soothe some of the industries uncertainties. 'The industry is constantly changing and staying ahead of the game is often a quandary. Over the next 12 months we will see new software for monitoring and reporting across multiple marketing platforms become available which will make managing Cross-Channel marketing more streamlined' claims Dan Warburton of PromotionBox.

The growing firm; who provide newspaper advertising, and magazine promotional campaigns, forecast the ultimate success of Cross-Channel Marketing will come down to the customer experience. Once the ROI can be reported effectively, Cross-Channel marketing will propel to the forefront of all business marketing strategies.

http://www.promotionbox.co.uk/

About PromotionBox

A promotion within a paper-based publication is often a good way to reach your target market. Sometimes it makes more sense to reach them face to face at an event or exhibition. Whether the goal be, to create brand exposure or to purely drive sales of a particular product or service, at PromotionBox we will help identify and implement the right strategy for you.

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