FireEdge Improved Customer Loyalty Enhances Value for Clients

    MANCHESTER, ENGLAND, December 20, 2012 /24-7PressRelease/ -- Improving the value of a service offered to clients is the ambition of many businesses. FireEdge have been able to achieve this simply introducing a strategy which focuses on customer relations. The implementation has come at no cost to the firm and offers many benefits to both FireEdge and their client base. 'Our clients are very pleased with the improved loyalty and retention rates. By ensuring customer care is a high priority and that personal relationships are built with customers as the point of sale we have improved retention by 11% in the last 3 months' says a spokesperson for FireEdge.

Customer retention is crucial for a business to succeed, as it is an activity that a selling organization undertakes to reduce customer deflections. Effective customer retention begins with the first contact an organisation has with a customer, and continues throughout the entire lifetime of the relationship. FireEdge outline customer retention is about exceeding the customers' expectations so that they become loyal advocates of the brand.

Learn More: http://www.fireedge.co.uk/

An article by professional sales coach, Anita Siranni '5 Ways You Can Increase Customer Loyalty' (www.eyesonsales.com) that "You have to go beyond feature and benefit selling if you expect customers to pay more or want to ensure they buy from you. Take the time to ask the high yield questions to learn about the goals of each member of the practice. Find out what their responsibilities are. Present only products tailored to their specific needs and tell them how the products advance their interests."

FireEdge have had a great year, their expansion in recent months have seen the firm target a larger demographic. The ability to improve value for their clients while scaling their market reach shows unprecedented ambition. FireEdge's CEO sees maintaining these levels of customer retention as a vital necessity to ensure that the firm continues to progress in the Greater Manchester market.

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