PromoCard Services Makes Music Mac-Friendly

    /24-7PressRelease/ - MIAMI, FL, September 06, 2007 - PromoCard Services, a leader in PIN-based promotions, has announced upgrades to its popular digital music download site, BallyhooMusic.com. The promotional music site, which can be customized with a company's own brand identity, can now be accessed by PC and Mac users alike, enabling all visitors to download from its vast inventory of over 2.7 million songs, 1.7 of which are iPod compatible.

Music is unquestionably one of the most appreciated incentives by consumers. Music downloads have been growing at staggering rates, quickly replacing traditional CD purchases. In 2006, music downloads accounted for 6.8 percent of all music sales, according to the Recording Industry Association of America (RIAA), and the IFPI, an association that represents recording artists, expects at least one quarter of all music sales worldwide to be digital by 2010. Moreover, the latest IDC statistics show that the Mac growth rate for the third quarter 2007 came in at about 4 times the rest of the U.S. market, illustrating the need for marketers to accommodate this group.

The newly upgraded BallyhooMusic.com from PromoCard Services helps marketers make a lasting impression with consumers. Music download cards can be purchased in any denomination, making them a cost-effective, high impact promotion - suitable for any industry, and every consumer. Instructions and PINs (personal identification numbers) are distributed via a branded plastic card. Cards can be distributed in/on-pack, included as a gift with purchase, or handed out at an event. Music download cards can also be used in a virtual promotion, with instructions and PINs sent via email.

Upon receipt, consumers visit a branded landing page, and choose to "Redeem Gift Card." PromoCard Services can also create surveys on the branded landing page, enabling companies to gather data and better understand their consumer base. Once completing the survey, consumers can then select from over 2.7 million songs, 1.7 of which are iPod compatible.

"When it comes to promotional campaigns, we understand the importance of developing programs that generate results," says Paul Sorota, CEO of PromoCard Services. "By making BallyhooMusic.com compatible for Mac users, we are giving marketers the tools to appeal to a broader spectrum of consumers, and get the best possible return on their investment."

(NOTE: High resolution image of music store available on www.promocardservices.com/musicstore, or contact [email protected])

About PromoCard Services
For over 12 years, PromoCard Services has been creating innovative and cutting edge digital media promotions for its clients. A recognized industry leader, the company has produced award-winning campaigns for Fortune 500 companies, small businesses, schools and non-profit organizations featuring a broad range of stored value cards — music, ring tone, movie and photo print cards — delivered using proprietary technology platforms. With over 7,000 promotions to its credit, PromoCard Services has earned the admiration of clients and the respect of competitors. To date, PromoCard Services has received over 30 industry Awards for Excellence. To learn more, visit www.promocardservices.com or call 877.877.8200 (toll free), or 305.695.2662.

Contacts:
Paul Sorota
President, PromoCard Services
[email protected]
305.695.2662

Robin Tobias
Tobias Marketing Agency
[email protected]
305.933.5485

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