National City TMD Surpasses Goals of First Year of Three-Year Strategic Marketing Plan

    SAN DIEGO, CA, March 13, 2013 /24-7PressRelease/ -- National City has been getting more overnight visitors and has surpassed its goal for the first year of a three-year plan established by the Tourism and Marketing District, according to Jacqueline L. Reynoso, president of the National City Chamber of Commerce, which oversees the district.

When the Tourism Marketing District was formed in February of last year, the city expected to collect $150,000 in additional transient occupancy tax to fund the TMD and it surpassed that goal by almost 17 percent as a direct result of more hotel stays in National City. The extra funds collected will be used to support the marketing campaign, dubbed Visit National City.

The new National City Tourism Marketing District promotes itself with a multifaceted online media strategy with the goal of driving tourism in the area and branding National City as an ideal place for visitors to stay, shop, dine and explore.

The cornerstone of the marketing strategy is the newly launched website, VisitNationalCity.com. Launched in July, the site is a one-stop shop for everything National City and includes the city weather forecast, event calendar, information about shopping, restaurants, activities, history and city secrets.

"The first steps of our campaign were to establish a strong online presence to drive San Diego County visitors to our city by visiting the Visit National City website," stated Reynoso. "Such a huge portion of hotel rooms are booked online and we want to make sure prospective visitors know about the attractions and great room rates that can be found in National City."

The website also features information about transportation in the area and where to stay, with landing pages for each of the 12 hotels in the tourism marketing district, including Best Western Marina Gateway, Carlill Auto Court, Clarion Hotel South Bay, Grand Plaza Inn, Holiday Inn Express, Howard Johnson Express, National City Motel, Paradise Motel, Rodeway Inn, Stardust Inn, Super 8 Motel and Sweetwater Inn.

The campaign includes a strong presence on multiple social media platforms including Facebook, Twitter and Pinterest, an advertising campaign, promotional items, and events.

For more information, visit the website at www.VisitNationalCity.com.

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