Human Interaction is the Key to Marketing Woes - Consumers Weigh in: "We're Sick of Being Sold"

    RICHMOND, VA, March 21, 2013 /24-7PressRelease/ -- America's consumers are still pinching their pennies in today's rebounding economy. Although spending has increased, many are still afraid of what is around the corner in such uncertain times. Regardless of where the blame is laid, the lack of spending has had a trickle down effect. Most companies are down sizing or closing, whole product lines are being discontinued; more people become unemployed and less people spend. Many companies are dumbfounded and are trying anything new to increase their profit share. Where most have tried, many have failed. The Carolina Group, Inc. of Richmond, Virginia however has grown exponentially during 2012 and leading into 2013 due to their strategic in-store marketing and promotional event campaigns.

When asked what the key to success is, Stacy Thornton, President of The Carolina Group, Inc. says, "Personal experience! Most consumers live in a world of impersonal communication. Social media, text messaging and emails have become the norm in our society." Stacy continues, "What the Carolina Group focuses on is meeting the consumer face to face in some of the top retail locations in the world. We take each customer's unique situation and improve their quality of life by offering solutions tailored to each individual. We give what no TV ad, radio spot or mailbox flier can, human interaction."

An Entrepreneur.com article by Roy Williams states, "We've entered the age of stimuli bombardment, visual saturation, sound bites and microscopic attention spans. The number of images and voices shouting for our attention has accelerated beyond critical mass, and the resulting explosion has fragmented the public mind. In a nutshell, we've developed mental filters to guard against hypercommunication." In laymen terms, what Roy is saying is that the consumers are sick of being sold.

Furthermore, Bill McCarthy at Gryphonnetworks.com states, Undoubtedly the importance of the customer experience will become more important. While the customer has so many options in today's market they have also become more cautious thanks to the recession period. Marketers will face the task of taking the customer experience and setting and meeting their expectations." So the nagging questions becomes, how do you reach the consumer who does not want to be reached as Roy suggst, while providing the optimal customer experience as Bill deems neccessary? The answer is, letting them reach you. That is just what the Carolina Group has done.

Through in-store and promotional events, The Carolina Group, Inc., is able to reach consumers when they are already shoppng. By connecting on a personal and professional level to every shopper, the Carolina Group is able to acquire new customers for their client list.

The Carolina Group, Inc. is a marketing consulting firm with multiple locations based out of Richmond, Virginia.

If you would like more information about this topic, or to schedule and interview with Stacy Thornton, please call Crystal Speeks-Strohecker at 804-349-4796 or email to [email protected].

Website: http://www.thecarolinagroupinc.com/

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