Missguided Launches Part Three of the SS13 Campaign

    NEW YORK, NY, April 13, 2013 /24-7PressRelease/ -- Online fashion retailer Missguided introduces the third part of its SS13 campaign with the 'She's so California' inspired trend to mark the official start of summer, suggesting that there are fun times ahead.

Fashion trendsetters are reminded of fun-filled, lazy summer days at Coachella festival, LA, as musical influences play a part in the latest addition to Missguided's SS13 collection. With a vibrant and eclectic mix of acid wash denim, leather cut-outs and techno tribal prints, the online fashion retailer proves that when it comes to summer fashion this year, the edgier the better. 'She's so California' is inspired by the classic image of a Californian girl; someone who is carefree, effortlessly cool and packs a punch with attitude. This is the hottest girl around, the most popular girl always surrounded by her rock n roll friends, the gutsy girl who is afraid of nothing, and the girl who is unknowingly admired by just about everyone.

Key pieces of the new collection scream 90s Americana, and include old-school combinations such as high tops, oversized tees, cut-out dresses and leather baseball caps. Added highlights are denim dungarees worn undone with a statement slogan Tee and a pair of incredibly high denim cut offs, reminiscent of the style worn by real-life Californian girls.

Heading back in time to the free-spirited hippy vibe of the 1960's festival scene, the Missguided California girl muse steps onto the catwalk wrapped in a USA flag, showing pride for her national roots whilst clad in a tight black fringed bodycon dress, sourced from little black dresses at Missguided USA, and attitude-stamping black leather boots. To further inspire those heading to music festivals this year, the hottest looks from the collection include tribal prints, midriff baring crop top, suspender leggings, caged bikinis, tie dye washes and lots of denim.

Samantha Helligso, Creative Manager, said: "Here at Missguided, we love to provide our trend-setting customers with all of the latest fashions hot off the catwalks, all for affordable prices. 'She's so California' is the perfect fusion of laid-back festival looks and simple yet striking pieces ideal for summer-related fun. And if you're looking for a few key pieces to really get the summer started, head to Missguidedus.com party dresses."

To shop the 'She's so California' collection, customers should visit the Missguided website now where they will find the latest range of women's tops from Missguided USA, as well as festival-inspired cut-off shorts and on-trend high tops.

About Missguided:
Missguided are one of the fastest growing online retailers of affordable fashion, from beautiful sheer blouses and knitwear to Missguided Maxi Dresses, day dresses, playsuits and women's swimwear. Missguided aims to bring catwalk and high street fashion to the masses, through competitive pricing and fantastic ranges of women's clothing and dresses online for every single occasion.

Website: www.missguidedus.com

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