Shaving Bumps: BREEJ Postulates New Hypothesis for the cause; Launches Revolutionary Treatment Line at CVS/pharmacy

    /24-7PressRelease.com/ - February 15, 2005 - Lowell, MA - BREEJ Technologies, a leader in advanced Shaving Bumps Treatment announced today that CVS/pharmacy has expanded the distribution of its Best Selling BREEJ Shaving Bumps Treatment to all ethnic CVS/pharmacy stores in the Washington, DC, Montgomery County, MD; PG County, MD and Northern Virginia.

National roll out of the BREEJ Shaving Bumps Treatment at 800 CVS/pharmacy stores nationwide is planned for May 2005.

"We are very excited that our products are now available at all key CVS/pharmacy stores in the Washington, DC metro area so all shavers dealing with ingrown hairs, shaving bumps or the very difficult to treat "back of the neck" bumps" can now have easy access to our very effective Shaving Bump Treatment Products" notes Dr. Anaebonam, BREEJ Founder and Developer of the BREEJ Shaving Bump Treatment System.

About Shaving Bumps - A Health and Career issue for African American Men
Shaving Bumps also referred to as ingrown hairs (pseudofolliculitis or pfb] plague over 5 Million African American men in the United States and more than 300 million men of color worldwide. Shavers of other ethnic groups also suffer from shaving bumps but to a lesser degree than people of color.

The problem is significant, as black men have faced career-limiting assignments due to their inability to get smooth shaves. For US service men a clean shave is crucial for dangerous assignments that may require gas masks, as a clean shave is required for proper fit. We are aware of several cases where Black men in various armed forces have been re-assigned to desk jobs because they could not get smooth bump-free shaves!

BREEJ is currently working on a program to customize the BREEJ System for the US armed forces so that all Black servicemen can get smooth, bump-free shaves.

The BREEJ Hypothesis:
At BREEJ, we examined the Shaving bump problem scientifically and postulate a new hypothesis that "Shaving Bumps are primarily caused by Trauma from Shaving, resulting in inflammation of the shaved area manifested as "bumps" as the body reacts to the trauma, compounded at times by infections and the reaction of damaged melanin cells" explained Dr. Anaebonam, BREEJ Founder and Chief Scientist

Dr. Anaebonam continued, "Improper shaving and improper and/or inadequate treatment of the shaved skin are mainly responsible for Shaving Bumps".

BREEJ disagrees with the widely held view that Shaving Bumps are caused by "in-grown" hairs - wiry, curly hairs that curl and grow back into the skin." This concept of "in-grown" hairs has led to a lot of poking and probing of the shaved area with tweezers and other special items often further aggravating the problem. BREEJ discourages this practice as the additional trauma results in additional inflammation and at times, infection, hyper pigmentation and significant skin damage.

Dr. Anaebonam concluded: "The BREEJ Advanced Shaving Bump System is currently the World's most Technologically Advanced Shaving Bumps Treatment System and is the result of an unprecedented scientific collaboration that involved seven companies in the USA, Italy, France and Switzerland and will change the way Shaving Bumps [especially the very difficult to treat "Back of the Head" Bumps"] are treated worldwide".

BREEJ offers FREE unlimited shaving tips and guide by phone, email or standard mail.

About BREEJ Products:
Based on our hypothesis for the cause of shaving bumps, we created a very effective and comprehensive product line to deal with the primary causes of shaving bumps - inflammation, and infection.
The BREEJ customizable shaving bumps treatment line will effectively treat:

· Ingrown hairs [more correctly referred to as "entrapped hairs"]
. Razor burn
. Razor bumps
. Facial Bumps
· "Back of the Head" Bumps
· Bikini Bumps/Shaved Legs and Under-Arm Bumps
· Repair of Damaged/Darkened Skin
· Acne and Skin Blemishes

BREEJ Anti Bump Products and Skin Repair System Are Suitable For Men and Women

Results are seen with the BREEJ advanced shaving Bumps system in 2-4 days and BREEJ guarantees to get rid of the worst case of shaving bumps in 7 - 10 days!

BREEJ Anti Bump products are also available Online @ www.BumpTerminator.com


Contact:
Dr. Aloysius Anaebonam
BREEJ Technologies, Inc.,
(617) 834-9566
[email protected]
http://www.Bumpterminator.com

BREEJ is privately held corporation that develops and markets scientifically formulated advanced treatment cosmetic products for problem skin. BREEJ collaborates with world-class international partners in product development and package design.

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