PromoCard Services' MysteryPIN Promotion Encourages Multiple Sales with Big Rewards

    /24-7PressRelease/ - MIAMI, FL, October 11, 2007 - PromoCard Services, a leader in PIN-based promotions, has launched an innovative new promotional campaign for brand marketers, MysteryPIN. This new promotion is based on the concept of a "mystery prize," which is uncovered by customers when they log onto a branded web site and enter the PIN code from their in/on pack giveaway. This strategy stimulates customers to join in a promotional treasure hunt, thus driving multiple sales and repeat business for brand marketers.

The underlying concept of MysteryPIN is to give marketers a way to drive multiple sales by linking one or more large prizes to PINs generated and included on or inside consumer packaging. One of today's hottest giveaway items, and a focus of PromoCard Services' technology-driven portfolio, is digital music downloads. As an example, out of 10,000 PINs generated, 25 can be set up as winners of 1,000 free songs, 100 as winners of ten songs, and perhaps 200 as winners of one song. The program can be set up randomly or predetermined, depending on a marketer's goals. A sweepstakes element can also be added, where each time a customer logs on to enter a PIN code, he or she gets an entry to a sweepstakes for a grand prize. For music promotions, this could be a trip to the Grammy Awards, or similar, adding tremendous incentive for repeat purchases.

PromoCard Services can develop a MysteryPIN promotion for digital music downloads on any one of its Mac-compatible music sites: BallyhooMusic.com, Latin-focused BallyhooMusica.com, or MP3.BallyhooMusic.com. MysteryPIN can also be developed with any of PromoCard Services' other offerings, which include ring tone cards, long distance calling cards (international or domestic), movie cards, and dining cards. Card graphics and/or packaging are customizable, as well as the MysteryPIN landing page. The landing page can also be set up with a customized survey, enabling customers to verify their PIN code only after they respond to the survey questions.

"MysteryPIN is our most innovative promotion geared to driving multiple sales and repeat business," says Paul Sorota, President of PromoCard Services. "Our research shows that consumers will make multiple purchases of any given product, in hopes of landing the 'big' prize. Moreover, with our numerous branding and survey capabilities, this promotion goes a long way in building both brand recognition and a robust consumer database."

About PromoCard Services
For over 12 years, PromoCard Services has been creating innovative and cutting edge digital media promotions for its clients. A recognized industry leader, the company has produced award-winning campaigns for Fortune 500 companies, small businesses, schools and non-profit organizations featuring a broad range of stored value cards — music, ring tone, long distance, movie and photo print cards — delivered using proprietary technology platforms. With over 7,000 promotions to its credit, PromoCard Services has earned the admiration of clients and the respect of competitors. To date, PromoCard Services has received over 30 industry Awards for Excellence. To learn more, visit www.promocardservices.com or call 877.877.8200 (toll free), or 305.695.2662.

Contacts:
Paul Sorota
President, PromoCard Services
[email protected]
305.695.2662

Robin Tobias
Tobias Marketing Agency
[email protected]
305.933.5485

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