New York Client Solutions Advocate Direct Sales as Effective Communication Channel

    NEW YORK, NY, June 06, 2013 /24-7PressRelease/ -- New York Client Solutions anticipates that the multi-million pound direct selling industry will grow further over the coming years. This follows news last week that consumer goods group Unilever are starting to question the ROI of social media marketing in comparison to direct channels of marketing. The MarketingWeek article 'Reality finally bites for social media' reveals that several of Unilever's brands including Marmite and Radox reported that spending on in-person promotions was delivering up to 50% better return than social media. "Many businesses are caught up in digital or social media marketing; the problem is that now the market is saturated. We are starting to notice brands wanting a unique approach and our direct sales services seem to offer that," says Colin Moore, managing director of New York Client Solutions.

About New York Client Solutions: http://www.newyorkclientsolutions.com

The Amway article 'Direct selling on the rise in the recession' reports statistics from the Direct Selling Association that the industry contributes GBP390million annually to the UK economy. The benefits of direct selling are firstly that it is quantifiable. Using a person to person approach - promotions held typically at businesses, in-store and private residences - allows a sales representative to measure the number of prospects spoken to, the engagement levels of prospects approached, and the sales conversion rate. By quantifying their marketing strategies, New York Client Solutions can guarantee a conversion rate of 3-5% of the targeted audience. This compares with 0.12% (1 in 1000) sales conversion for email solicitations. (http://printinthemix.com/Fastfacts/Show/575)

Direct selling is also a cost-effective service with fewer overheads than traditional mass media advertising. New York Client Solutions only charge their clients upon delivery of new customers, ensuring a ROI of at least $3 per $1 invested. Managing Director Colin Moore considers the major advantage direct selling has over most forms of marketing is that it facilitates communication with the prospect on a human level: "At New York Client Solutions we have a saying that 'people buy from people' and I believe the validity of this is evident from our results. The fact is that humans are social beings and despite the advances of technology in recent years, a 'like' or 'tweet' on social media cannot compete with the impact of a genuine conversation with another person. Our sales force provides the highest standards of customer service, so that the end goal when engaging a prospect is not to generate a sale but to provide a positive association with the brand. This experience can convert up to 30% of our target market into 'warm leads' who may be more inclined to buy in future."

Founded in New York City in 2013, New York Client Solutions are on track to exceed their second-quarter targets by 9%. The outsourced firm aims to double in size and add new clients to its roster by the end of 2013.

New York Client Solutions is an outsourcing sales and marketing solutions company in New York for businesses that are looking to boost their weekly sales targets and build their customer base.

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