Ronald Dorhout Mees, Chief Differentiation Officer (CDO), Launches SalesMessage 2.0 to Help Technology-Driven Companies Achieve Conversational Excellence

    UTRECHT, NETHERLANDS, June 26, 2013 /24-7PressRelease/ -- Specializing in 'conversational excellence' and the art of storytelling, SalesMessage 2.0 begins by mapping the 'Competitive DNA' that represents the heart of your company's offerings and determines what sets your organisation apart from the competition.

SalesMessage 2.0 turns the source code of the unique value you provide into your most strategic corporate asset: the 'Competitive-DNA House' which forms the basis to equip sales professionals with compelling messaging and to motivate customers to buy.

SalesMessage 2.0 offers three key services to achieve conversational excellence:

- Competitive- DNA Services to define your organisation's unique value and positioning. It's a first-class discipline for discovering and summarising what customers value and is a structured approach to create a solution-oriented strategy and a more problem-focused messaging that reflects the outside-in perspective of the buyer.

- Communication and Messaging Services to transform a sales force into a 'storytelling factory' by creating a culture of storytelling--a new way to connect and to make conversations memorable.

- Implementation of a Messaging Discipline--from top-level executives to subject matter experts--to achieve conversational excellence via online assessments to ensure that everyone is on the same page.

"We created our company to address the fundamental disconnect that exists between value propositions and the value perceptions of customers," Dorhout Mees revealed. "By offering three integrated services in the area of sales messaging, technology-driven companies are better able to set themselves apart from the competition with more relevant, differentiating and remarkable customer conversations."

SalesMessage 2.0 is a boutique strategy and sales enablement firm headquartered in The Netherlands. Our mission is to advise a wide variety of technology clients on their differentiation needs through a range of integrated services. SalesMessage 2.0 is uniquely focused on 'de-commoditizing' customer conversations to make messaging more engaging. By converting client interactions into shared experiences, we help sales increase win-rates and close the gap between proposed and perceived value. Ronald Dorhout Mees is the Chief Differentiation Officer (CDO) behind SalesMessage 2.0 who works directly with a team of marketing, e-learning and creative professionals to deliver an unmatched blend of skill and expertise leveraged to create exceptional, high quality client-based communication on a consistent basis.

For more information on SalesMessage 2.0, please visit www.salesmessage20.com and follow us on Facebook, LinkedIn or Twitter. Contact Ronald Dorhout Mees at [email protected] or call +31 (0)33 8870714.

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