MJ Experia Marketing: Successful Entrepreneurs Pass 'The Marshmallow Test'

    BIRMINGHAM, ENGLAND, July 03, 2013 /24-7PressRelease/ -- Matt Wassall at MJ Experia Marketing has observed that successful entrepreneurs think differently, focusing more on their long-term goal rather than on short-term success or satisfaction. His conclusion is supported by Walter Mischel's legendary marshmallow test in the 1960s. During the experiment, four-year olds were given a treat, they could choose a cookie, a pretzel stick or a marshmallow, and were told that they could have another treat if they waited 15 minutes without eating the first one. As they became adults, the kids who had shown the ability to wait got better grades, were healthier, enjoyed greater professional success and proved better at staying in relationships, even decades after the test was conducted (Businessweek.com). These adults are still able to delay gratification in pursuit of their goals. This ability hinges a cognitive skill: concentrating on the good feeling after achieving a goal, and so ignoring tempting distractions (LinkedIn.com).

About MJ Experia Marketing: http://www.experiamarketing.co.uk

Matt Wassall at MJ Experia Marketing explains: "The ability to delay gratification is what helps successful entrepreneurs deal with failure and get back on their feet by focusing on long-term objectives." Especially start-up businesses may experience rocky times. Successful entrepreneurs often have a history of failures and a journey with many delays of gratification before their success. Their ability to keep going and to persist despite frustration lets them resist the temptation, say for example, of just accepting to take a secure job (LinkedIn.com). "Interestingly, successful entrepreneurs are not only after big money, but look for the feeling of achievement which fulfils them," says Matt Wassall. They find more gratification in the process of achieving goals than in the benefits that come with financial success. According to David McClelland, mentor at Harvard who studied the drive to achieve which is crucial for entrepreneurial success, the money earned is mainly a way to keep score of achievement, rather than an end in itself (LinkedIn).

Jeff Brown, a Harvard Medical School faculty psychologist and co-author of 'The Winner's Brain' (DaCapo, 2010), studies highly successful people by looking at their brain activity and life stories in order to find out what makes them unique. He has come to the following conclusion: "People who are successful have learned how to optimise their brains," he says (Entrepreneur.com). They are able to focus on what is relevant to achieve their goals.

Looking at entrepreneurs and business leaders in the outsourced sales and marketing industry, Matt Wassall at MJ Experia Marketing found that they have a lot in common. "Successful company owners think differently and don't know the words 'I can't do this'. All high-achievers focus and promote the end goal and do anything possible, even the 'impossible', in order to work towards and accomplish their objectives," explains managing director Matt Wassall. The marshmallow test was an emblematical way to demonstrate the uniqueness of successful business leaders and their exceptional ability to focus on the main achievement.

MJ Experia Marketing are an outsourced sales and marketing firm in Birmingham who also demonstrate authority in event strategies and data-driven intelligence systems.

# # #