Dry Skin Myth Shattered with New Shielding Lotion Discovery

    BEVERLY HILLS, CA, July 03, 2013 /24-7PressRelease/ -- Each year millions of Americans head to their dermatologist or hit the drug store aisle in search for a cure for their dry, cracked skin. If you are wondering what damages your skin's protective barrier, the answer is just about everything. There are irritants now that didn't even exist a hundred years ago that are currently being used in everything from household cleaners to personal care products.

Almost everyone's first instinct to handling dry skin is to apply a conventional lotion; the misuse of moisturizers is one of the leading causes of dry skin. These conventional moisturizers confuse your skin, resulting in the skin producing less of its own natural oils, causing your dry skin to become worse not better over time.

Dr. Lisa Benest, board-certified dermatologist states, "Many traditional moisturizers restore the moisture to the skin on a temporary basis; after continued use they actually send a message back to the skin saying it doesn't need any further moisture to be produced by the skin. So we can end up with the opposite condition where the skin is less hydrated than it was prior to using the moisturizers."

21st Century Formulations, a research-based skin care organization in Beverly Hills, CA, recently discovered a new formula which now strengthens the skin's own natural barrier. Their product, Skin MD Natural Shielding lotion, has solved the problem of dry skin.

"I had dry, itchy skin, due in part to moving from the warm south to the cold north. I also suffer from thyroid problems, which makes my skin dry. My kids also had dry skin because of eczema. Notice how I said 'HAD'. The reason my skin is feeling much better is because of a new lotion I have tried from Skin MD Natural." - B. Spivey, 1 Prince and 3 Princesses Blog

"It's an incredible landmark discovery and breakthrough in the area of skin care," says Dan Mueller, President of 21st Century Formulations. "It has taken years of hard-won research, but the results are unprecedented when you compare the dermatology endorsements, customer testimonials and media reviews with any other skin care product on the market today."

21st Century formulations even offers a money-back guarantee if anyone is not satisfied with the results. You can go to their website: http://www.skinmdnatural.com, or call 1-800-540-4790 for more information.

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