A New Fragrance for the Man Who Lives with Passion and Steps Up to His Destiny - Now Available at The Fragrance Shop

    MANCHESTER, ENGLAND, July 10, 2013 /24-7PressRelease/ -- From a men's fashion master, a modern fragrance icon. This is Uomo from the Fragrance Shop. The new fragrance for men from the house of Ermenegildo Zegna; a thrilling composition of naturals and innovation, a fusion of tradition and luxury, nature and man.

A symbol of modern masculinity, Uomo is for the aspirational man who lives with passion and steps up towards his destiny. He is the master of all he undertakes. His magnetic presence is as radiant and seductive as a natural phenomenon.

Developed by renowned perfumer Alberto Morillas, Uomo is an unprecedented combination of two powerful ingredients, one from nature, the noble citrus Zegna Bergamot, and one from science, the unique floral note Violettyne Captive. Together they explode with confidence and power, crescendoing into a monument to masculinity. Morillas strove to create a scent that expresses irresistible tension between power and light, pairing these notes for the first time to mastermind a sense of unwavering craftsmanship and alluring freshness.

"Violet Leaf Absolute has been used in the heart of traditional perfumery however; with the Violettyne Captive the violet is magnified into an entirely new realm as a top note dimension. This in turn raises the profile of the natural Bergamot, therefore bringing a powerful and distinct olfactive sensation that embodies the ultimate feeling of ascension," Trudi Loren, VP Corporate Fragrance Development Worldwide, The Estee Lauder Companies.

Natural Zegna Bergamot is cultivated at Zegna's proprietary fields in Calabria, Italy, and harvested exclusively for use in Zegna fragrances. Representing the Italian heritage of quality as well as Italy's elegant abundance, Zegna Bergamot gives the scent a zest of exhilaration.

The unique Violettyne Captive, a scientific masterpiece, dramatically heightens the vibrancy and lushness of violet. The innovative molecule captures the pure essence of natural violet leaves and adds a unique facet described by perfumers as a "metallic vibration", like an "electrified violet" for added brightness and diffusion.

This ground-breaking fusion is supported by the highest quality, impeccably fused raw materials, striking an exceptional balance between man and nature, taking him flawlessly from day to evening. Elegant Vetiver, anchors the scent in authenticity and truth, and the potent masculinity of Cedarwood is grounded, rooted and soaring at the same time. Surrounding the wearer in magnetic warmth.

Ermenegildo Zegna Uomo. An ode to passionate living. Passionate thinking. Passionate craft. It is the scent for the man who knows the world is his for the taking. The Eau de Toilette is presented in a vertical glass pillar offset with dynamic horizontal striations. It is a modern monument to masculinity. A polished silver collar and striated grey cap complete its bold and architectural vision. The scent statement continues with a full wardrobe of grooming accessories: after-shave lotion, after-shave balm, hair and body wash.

Established in 1995, The Fragrance Shop are a privately owned, family run retailer of perfumes, aftershaves and beauty products with high street locations throughout the UK and online at thefragranceshop.co.uk.

All fragrances are sourced direct from the fragrance houses ensuring customers receive the very best of product at great value. A wide range of fragrances are stocked including top fashion brands and celebrity scents. A popular choice is range of chanel perfume for men or chanel coco mademoiselle for women at the fragrance shop.

For further information, please contact:
Sparkle PR Ltd
Nicola Boniface/Wendy Campling/Rachel Higgin
Tel: 020 8686 3141/020 8686 8441/020 8686 3290
E-mail: [email protected]/[email protected]/[email protected]

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