Advertising or Publicity? Prompt Proofing Answers

    VANCOUVER, BC, July 12, 2013 /24-7PressRelease/ -- Advertising and publicity are not the same thing; ideally your marketing plan should include both.

Advertising costs money - publicity requires ingenuity, networking and possibly a fair amount of luck.

Advertising is completely under the marketer's control, although the results cannot be guaranteed - publicity is less easily controlled. Because you are paying for advertising, media exposure is guaranteed; however, the message may be very promotional and sales oriented.

With publicity, you are endeavouring to persuade someone else to promote your service or product; testimonials, news articles, radio or TV interviews and press releases can all fulfill this function.

The difficult part is persuading media to give you this publicity; there has to be a newsworthy element involved- an award your company has won, a new product launch, notable achievements, etc.
On the plus side, exposure presented in this way tends to have more credibility than a paid advertisement.

Doubtless, a combination of the two approaches will work best; some businesses rely heavily on one or the other, generally preferring advertising, but using both approaches in tandem will likely yield impressive results.

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