Uniwatches and Their Range of Skagen Watches are Influencing Shopping

    COPENHAGEN, DENMARK, July 13, 2013 /24-7PressRelease/ -- There has been a lot written of the increase of internet shopping and the decrease of high street shopping. Some articles like to offer statistics and the commentary, and this is fine, but it lacks the real examples that are influencing this change. The reason I have focused on watches is because they have been one of the final items on the high street that have kept people shopping there. The service that Uniwatches.dk is providing is making people forgo their previous insistence of wanting to hold the watch in their hands and feeling its weight before committing to a purchase.

One of the reasons a customer is willing to sacrifice the comfort of being face to face with the watch they are buying is because of other advantages of shopping for watches online. To genuinely discover the advantages, a review of an actual watch would be required, and this is the reason this article has chosen to focus on Skagen watches. There is a vast selection of Skagen watches from Uniwatches (in Danish Skagen ure Uniwatches), but I have chosen to review this one to give this press release a specific example:

Skagen 906XL TTM Men's Wristwatch

The description of the watch is as detailed as it could be, and this is far more information than one could gather from a sales assistant in a shop. The metals of the watch are revealed, as are the exact sizes, the features such as water resistance, and the colors. There is also a feature by which the customer can scan over the watch and look at their future purchase close up. The customer can also view the watch from a number of different angles, so that they make sure it is the watch that they want.

The customer is told that they will receive their money back if they change their mind in fourteen days. This allows the customer to have the 'watch in hand' high street shopping experience before making their decision. Company policies such as free delivery and the length of the warranty is shared in the viewing page of each watch.

Uniwatches make it painfully clear on their website that the merchandise is guaranteed to be official. They also make it simple for them to be contacted by the customer should the need arise. These two pieces of information show that Uniwatches are aware of the reasons why customers sometimes prefer to shop on the high street for their watches. In the opening of the press release I spoke of the need for articles to begin explaining exactly how the change from high street to online shopping is happening, instead of just writing that they are, and these pieces of information, I believe, are in keeping with the explanation.

Uniwatches website - http://uniwatches.dk

# # #