Citipeak Promotions Ltd Flourish in the Saturated Outsourced Sales and Marketing Industry by Creating a Personalised Sales Experience for Customers

    LONDON, ENGLAND, July 17, 2013 /24-7PressRelease/ -- The outsourced sales and marketing industry has been growing rapidly over the past 10 years and is currently at saturation point. In order to stay ahead of the rigorous competition, London based firm Citipeak Promotions Ltd have been working on a personalised sales strategy for their clients; the firm has developed a USP (Unique Selling Point) to stay ahead of the competition which has resulted in the firm's 8% growth in 2013.

Citipeak Promotions Ltd work with customers face to face on a daily basis to ensure that a strong customer relationship is built for their clients; direct mail and call centres are never used. 'Due to the fact that we work with customers everyday on a face to face basis, we are able to build up strong relationships for our clients. This is something that direct mail and call centres are less equipped to do. Through our face to face interaction, we have the ability to answer questions, address concerns and tailor packages at the point of sale. This is what many customer value as part of a positive buying experience' claims Nick Johnson, Managing Director of Citipeak Promotions Ltd. The firm have been working hard to ensure this personalised sales experience is of the highest quality; for both the firm's clients and the client's customers, and to ensure that the firm stay ahead of any industry competitors.

About Citipeak Promotions Ltd: http://www.citipeakpromotions.co.uk

All businesses must have a business model to construct the framework of how that company generates its revenues and profits. Most proven business models can buttress their profitability for a long time, however it is important to realise that all business models evolve over time. Citipeak Promotions Ltd adhere to a very specific set of core company values within their business model, but the firms flexibility to adapt to this has ensured the company's success and ability to stay ahead of other competing direct sales and marketing firms.

There are three main reasons why business models evolve; technology disruptions, commoditisation and competition. For Citipeak Promotions Ltd, the reason for their evolution has come from the constant competition from other direct sales and marketing firms throughout the UK. Citipeak Promotions Ltd must adapt their business model over time to stay ahead of the competition and to ascertain the growth of the company. A lack of competition can also kill innovation as market leaders start to relax. For small businesses like Citipeak Promotions Ltd, this change is easier to accommodate because they are more nimble and adaptable than other larger companies.

The direct sales and marketing industry is set to continue growing. Citipeak Promotions Ltd welcomes this growth and are ready to fend off new competitors into the industry with their strong business model.

For more information on why business models evolve and how to stay on top visit: http://www.designdamage.com/why-business-models-evolve-and-how-to-stay-on-top/

Citipeak Promotions Ltd are an outsourced sales and marketing firm in London who offer cost effective marketing campaigns.

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