Josh Cote Suggests Merging Sales and Marketing to Improve ROI

    LONDON, ENGLAND, July 20, 2013 /24-7PressRelease/ -- 'SMarketing' is a new term used to describe the alignment and connection between sales and marketing. In most organisations, sales and marketing work closely together and it's often typical for these two revenue generating groups to be in conflict with each other. This is the typical battle: Sales complain that Marketing isn't generating enough quality leads whilst Marketing criticises Sales for not working their leads hard enough. Josh Cote, Entrepreneur and Managing Director of EA Worldwide Acquisitions, an outsourced customer acquisition firm, believes that improvements in a company's SMarketing will reduce bickering and create more time for closing business. And by merging sales and marketing functions businesses can place more responsibility on individuals to improve ROI.

About EA Worldwide Acquisitions: http://www.eaworldwide.co.uk

Often Marketers are accused of not generating any real sales leads; sales agents are the ones held accountable for results but often blame the marketing department for lack of direction in their materials and communications. When the two functions do not work together they pass the blame back and forth, which harms productivity. At EA Worldwide Acquisitions the firm believe that aligning sales and marketing strategies and perhaps even merging the functions can improve results for a business. 'By merging the functions and up-skilling individuals to be able to work both roles should be the ultimate goal and will lead to higher productivity,' claims Managing Director, Josh Cote. Although completely eliminating independent sales and marketing roles would be impossible for many businesses, having individuals understand the responsibilities and expectations of both functions is essential for success.

EA Worldwide Acquisitions integrate both the sales and marketing processes for their clients. Through combining the perfect balance of strategic sales with an enticing marketing approach, EA Worldwide Acquisitions generate a ROI of 34%; compared to the average marketing campaign 1.3%.

Marketing is everything that is done to reach and pursued prospective customers whereas the sales process is everything that is done to close the sale and obtain a signed agreement or contract between the company and the customer. Both the marketing and sales processes are necessary for the success of a business and a business cannot do one without the other. Over time, EA Worldwide Acquisitions have observed many businesses who have allowed the two functions to operate separately. 'Here at EA Worldwide Acquisitions we provide our clients with a service that brings together both the marketing and the sales process to create a more efficient communication from the client to the customer,' said Josh Cote, Managing Director.

The firm have tactfully combined both the marketing and the sales functions to engender a stronger and more effective branding message for their clients. This combination of functions has ensured the success of the firm and in the next 12 months EA Worldwide Acquisitions plan to open affiliate branches throughout the UK and Europe to craft a better service for the firm's nation and international clients.

EA Worldwide Acquisitions is a leading outsourced sales company that specialises in customer acquisition and retention, as well as lead generation for a diverse portfolio of clientele.

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