Liverpool Marketing Solutions Takes Lessons from Successful Entrepreneurs

    LIVERPOOL, ENGLAND, July 25, 2013 /24-7PressRelease/ -- Merseyside outsourcing company Liverpool Marketing Solutions use business strategies from 3 brands that have shot to success in competitive industries. Developing a USP and using innovative techniques are the two key pieces of advice used by these profitable brands to remain fierce in saturated markets.

Christopher Haynes managing director and founder of Liverpool Marketing Solutions has always tried to stay one step ahead of the competition and has some key steps into making sure this is the case. Liverpool Marketing Solutions was established in 2011 to meet growing client demand for services throughout Liverpool and the North West. To sustain the growth seen in their first 2-3 years, Christopher Haynes knows that staying ahead of the competition is the only way to turn the good start they have had into a leading player in their industry.

About Liverpool Marketing Solutions: http://www.liverpoolmarketingsolutions.com

"Around 25% of new businesses go out of business in their first year and in some sectors, like real estate it's around 58%. With statistics like that it's easy to see why people might be scared about setting up their own business even if they have a brilliant idea. When I established Liverpool Marketing Solutions although there was a high demand for our services I knew from previous research that there were plenty of competitors out there who would be ready to take our share of the market. So as soon as our first day we stuck to key principles that allowed us to stay one step ahead."

Play nice.....

In the wine world it's common for competitors to share information and compare notes on things like pruning methods or canopy management to all benefit and be closer to the goal of growing a better grape.

"I think the wine industry is a really unique industry in that the more wineries that are in one region, the better," says New Jersey winemaker Michael Beneduce Jr., who started Beneduce Vineyards five years ago. "It's essential to be able to collaborate with each other, because that really elevates the quality of the whole region."

Beneduce recently returned from a two-week trip to visit wineries in Austria, where the climate and soil are comparable to those of northwest New Jersey. Everywhere he went, Austrian winemakers were eager to show off their vineyards and answer his questions. "We don't see our competitors as competitors," Beneduce says. "We see them as collaborators."

Be Bold.....

Zach Schau already knew that the bicycle market place was dominated by major manufacturers such as Trek, Bianchi and Fuji. However it did not put him or his two friends off from setting up Pure Fix Cycles in 2010, a colourful brand of fixed-gear bikes. At first the plan was for Pure Fix to be just an e-commerce company but Schau soon set his sights on Sports Chalet, a 54 year old sporting goods chain with 50 stores all over the US.

There was no way that a brand new start-up was going to compete for floor space in a regional retail giant or at least not with a little bit of luck. Schau by coincidence got chatting to a Sports Chalet buying at a trade fair in Las Vegas. The buyer introduced Schau to a "colleague" who had taken an interest in to the Pure Fix bikes on sale. That colleague turned out to be the CEO Craig Levra and before long Sport Chalet was stocking Pure Fix bikes.

Schau's advice to start-ups striving to stand out in a fierce marketplace: "Be confident and take risks, because if you're not going to, someone else is, and someone will beat you to it."

Fight back.....

For Arizona jewellery-maker Sarah Elliott, innovation has been key to dealing with the knockoff products that are ubiquitous in her field. Elliott tries to stay ahead of the competition by creating one-of-a-kind pieces from her signature materials-gemstones, freshwater pearls, copper, brass and sterling and nickel silver-then doing it again and again. "I take it as a compliment," Elliott says of knockoffs. "What can I do? I need to come up with something different, to incorporate different methods of making jewellery-that's how I kind of combat it."

Liverpool Marketing Solutions founder Christopher Haynes felt that this was the most influential point on his own business philosophies. "I am always taking ideas from other parts of life and other characters of inspiration not just from business and Bruce Lee talked about if you could be anything he would be water because it can flow and mould itself to the surroundings. The example of Sarah and her jewellery shows how important it is to change within business and adapt to markets and customers in order to maintain long term success."

Liverpool Marketing Solutions are specialists in outsourced sales and marketing operating within the Merseyside region.

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