Ascend2 and Optify Partner to Create Digital Marketing Research Center

    BOSTON, MA, July 31, 2013 /24-7PressRelease/ -- Ascend2, a research and content creation firm specializing in the agency market, today announced its partnership with Optify, the leading provider of digital marketing software for agency marketers, to create the Digital Marketing Research Center. The Research Center aims to bring digital marketing data and analysis into one content hub to educate marketers on industry trends, best practices and forecasts.

"As digital marketing rapidly grows and evolves, it's essential to educate our partners and peers," said Doug Wheeler, Optify CMO. "Partnering with Ascend2 is a crucial step in enabling our continued research on the future of digital marketing. Our ultimate goal is to better serve our community and allow corporate and agency marketers to be well informed and prepared for industry advancements."

The Research Center will host all Optify and Optify-Ascend2 joint studies to-date as well as an Ascend2 research calendar outlining planned surveys and reports. The studies will have a heavy agency focus because of Optify and Ascend2's unique specialization in the digital marketing agency market.

"We're partnering with Optify because we think a joint research center will only further highlight the importance of this unique agency community," said Sergio Balegno, Ascend2 founder and chief strategy officer. Since Optify is the only agency-specific digital marketing software provider in the space, our partnership will really help us support the continued developments in digital marketing, especially as it relates to agency marketers."

All content in the Digital Marketing Research Center can be accessed for free here.

About Ascend2
Mid-size and smaller marketing agencies partner with Ascend2 to generate new business opportunities. Ascend2's Client Connection Research Process integrates research, content creation and lead generation to deliver powerful and persuasive white-label reports that validate your agency's thought-leadership position, while providing the richly qualified leads needed to achieve business growth. To learn more about Ascend2 and its Research Underwriter Programs for agencies, please visit www.Ascend2.com.

About Optify
Optify delivers a digital marketing software suite that is the industry standard for agency marketers. Our complete cloud-based digital marketing platform empowers agencies to easily create and manage multiple lead generation programs, nurture the hottest prospects, prioritize the highest performing programs and streamline reporting of client results - all from one login. Optify is headquartered near Pioneer Square in the heart of Seattle, Washington. To learn more about Optify, please visit www.Optify.net.

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