Do Fortune 500 Companies That Embrace HTML5 See Bigger Earnings?

    BRICK, NJ, July 31, 2013 /24-7PressRelease/ -- HTML5 has become, in recent years, the new standard in flexible, functional, and varied web design. That's why everyone, including over 30% of Fortune 500 companies as of July 2013, is starting to turn to the markup language as a way to give their sites a fresh, interactive design.

HTML5 takes the static nature of HTML and reinvigorates it. Now, video, touchscreen interfaces, and so much more can be added to a website with no need to implement costly or time-consuming software. This opens sites up to more users and cuts down on development costs.

INCORE recently conducted research that leads to some interesting insights about how HTML5 is being adopted by these mega-companies and what the future holds for the success of the platform. The research was performed using the Worldwide Web Consortium (W3C) Markup Validation Service.

HTML5 is growing, and set to lead the web industry
HTML5 is being adopted very quickly. With 30.6% of all Fortune 500 companies already supporting the technology, it's not hard to see why HTML5 is set to take over. That being said, a few other versions are still out there as well.

INCORE reports that 32.2% of Fortune 500 companies still use XHTML 1.0, a standard published in 2000 that was the first attempt to bring interactivity to HTML. It's still the most widely-used standard out there. HTML 4.01 Transitional also proved a popular choice, adopted by around 15% of Fortune 500 companies.

Can using HTML5 boost profits?
Of the 153 Fortune 500 companies that use HTML5, they generated a higher average revenue than 161 companies using XHTML 1.0 Transitional, though those companies earned the highest revenue overall. Companies using HTML5 had an average revenue of $27,088,888,889 and an average profit of $2,159,867,974, while those using XHTML 1.0 Transitional had an average revenue of $21,681,987,578 and an average profit of $1,099,666,460.

The majority of users are ready for HTML5
Forrester reports that roughly 75% of North American and well over 80% of European consumers use at least one HTML5-compatible browser. This means a good majority of the worldwide consumer base is ready for the interactivity that the technology provides. In addition to this fact, it's worth noting that recent trends indicate users are rapidly adapting HTML5-compatible browsers. The percentage of users with HTML5-compliant browsers has increased by nearly 20% in the last year alone, and with a predicted 1.4 billion mobile devices out there by the end of 2013.

Who's adopting HTML5 most readily?
HTML5 is, predictably, a favorite among firms that are marketing-heavy, or tech oriented. Computer companies, including part manufacturers and retailers, have embraced HTML5 in particular, using interactivity to promote the products they manufacture. This has been the key to boosting revenue using the service; looks go a long way in terms of advertising. With other companies, HTML5 isn't a popular choice just yet. Outsourcing, logistics, and publishing firms have tended more to stick with XHTML.

A closing thought
Tomasz Banas, CEO at INCORE, noted that the company was "happy to see that over 30% of companies took advantage" of HTML5, and particularly felt optimistic about "[the possibility for] even greater Web experiences in the near future."

INCORE is a New Jersey based all-inclusive digital agency that provides web design, mobile app development, and online marketing services.

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