VANCOUVER, BC, August 09, 2013 /24-7PressRelease/ -- The best form of advertising is word of mouth - we all know that, right? But, in the digital age, are we really understanding and capitalizing on just what 'word of mouth' can mean? Any forum on which you engage in conversation with your customers provides free advertising for your product or service.
Twitter is an obvious example; follow people in similar lines of business and get accustomed to interchanging ideas - yes, these people may be your competitors but your comments get seen by all their followers and so on, offering brilliant exposure for your brand.
Your business's Facebook page can be similarly used - every time you post something that gets 'shares' or comments, you gain greater exposure and brand awareness.
Blogging is another way to engage with your customers. If you don't already blog on a regular basis then it is time to start. Invite your readers to give feedback, both on your product and on your blog posts. Be sure to share your blog posts on Facebook, Twitter and on your LinkedIn profile for maximum exposure.
Your website is the main gateway to your customers. In addition to your archived blog posts, you should have a testimonial page from happy customers. True, nobody posts negative feedback on their testimonial page; nevertheless, rave reviews from happy customers help to engender trust.
Social media offers endless opportunities to interact with your customers - take full advantage of them!
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