In a Digital World, Superstore Printing Emphasizes the Importance of Print Marketing

    TUJUNGA, CA, August 14, 2013 /24-7PressRelease/ -- To those charged with advertising or promoting a business or event, there's lot's of work to do. Have you created a Twitter account for the client and their products? Do you have a mobile site ready? Have you prepared a whole promotional video, playable on everyone's smartphone, laptop and TV? Maybe, but it's likely that you're still only reaching a fraction of your market unless you also made cards, brochures, flyers and other conventional marketing materials. These and more are available from the printing experts at Superstore Printing, and what's more, they're made in the USA. It is much too soon to forget the wide reach of print, the permanence of its message, and the unmatched visibility of printed marketing materials.

To be frank, electronic marketing materials show a kind of elitism. No one's calling online marketers elitists, but it remains true that a large percentage of consumers are still not making their purchasing decisions, or indeed their purchases, online. No matter how "seamlessly" or "frictionlessly" your site or app transitions the customer to a point-of-sale, you're still not going to reach people who dislike the Internet, those who can't afford a computer or smartphone, or those too elderly to take an interest in technology. Flyers can be read by anyone. Seasoned technophiles might wince at your old fashioned tactics, and say "who still uses a printed brochure?" but they will still have the brochure in their hands, and consequently your brand will still make an impression.

What's more, print has a quality that electronic marketing utterly lacks: durability. To understand this, imagine what would happen if you hit "back" on your browser right this second (please don't). This article would be completely gone, utterly disposed of, and out of your life, permanently. A printed flyer, mailer, or trifold has no back or delete button. Once it's in someone's hand, they'll keep it around, whether they like it or not. What's more, after keeping it around, they might even show it to a friend, whether accidentally or on purpose. By contrast, an advertisement online has, according to recent studies, an average lifespan of 2 seconds!

Finally, digital marketing material can try to match the visibility of printed materials, but it costs a fortune to get your message into, for instance, a major sporting event. Meanwhile, a single person can deliver tens of thousands of brand impressions to a consumer base for a day's wages, plus an equivalent amount in printing costs. This is perhaps why printed materials are such a popular method of branding distribution at events like San Diego Comic Con, and other gatherings of consumers.

To those charged with advertising or promoting a business or event, there's lot's of work to do. Have you created a Twitter account for the client and their products? Do you have a mobile site ready? Have you prepared a whole promotional video, playable on everyone's smartphone, laptop and TV? Maybe, but it's likely that you're still only reaching a fraction of your market unless you also made cards, brochures, flyers and other conventional marketing materials. These and more are available from the printing experts at Superstore Printing, and what's more, they're made in the USA. It is much too soon to forget the wide reach of print, the permanence of its message, and the unmatched visibility of printed marketing materials.

To be frank, electronic marketing materials show a kind of elitism. No one's calling online marketers elitists, but it remains true that a large percentage of consumers are still not making their purchasing decisions, or indeed their purchases, online. No matter how "seamlessly" or "frictionlessly" your site or app transitions the customer to a point-of-sale, you're still not going to reach people who dislike the Internet, those who can't afford a computer or smartphone, or those too elderly to take an interest in technology. Flyers can be read by anyone. Seasoned technophiles might wince at your old fashioned tactics, and say "who still uses a printed brochure?" but they will still have the brochure in their hands, and consequently your brand will still make an impression.

What's more, print has a quality that electronic marketing utterly lacks: durability. To understand this, imagine what would happen if you hit "back" on your browser right this second (please don't). This article would be completely gone, utterly disposed of, and out of your life, permanently. A printed flyer, mailer, or trifold has no back or delete button. Once it's in someone's hand, they'll keep it around, whether they like it or not. What's more, after keeping it around, they might even show it to a friend, whether accidentally or on purpose. By contrast, an advertisement online has, according to recent studies, an average lifespan of 2 seconds!

Finally, digital marketing material can try to match the visibility of printed materials, but it costs a fortune to get your message into, for instance, a major sporting event. Meanwhile, a single person can deliver tens of thousands of brand impressions to a consumer base for a day's wages, plus an equivalent amount in printing costs. This is perhaps why printed materials are such a popular method of branding distribution at events like San Diego Comic Con, and other gatherings of consumers.

# # #