Introducing BOSS JOUR Pour Femme: A Fragrance Like the First Light of Day, Full of Beautiful Possibilities

    LONDON, ENGLAND, August 15, 2013 /24-7PressRelease/ -- BOSS JOUR Pour Femme is the sophisticated new fragrance for women from BOSS Parfums. Inspired by the first light of day, BOSS JOUR Pour Femme is using this unique moment to inspire women to seize all of their opportunities and create their very own stories, every day. With an elegant composition, the scent has been created to reflect three important female facets - light, inspiration, and elegant composure, - brought together in a beautiful blend of white florals with vibrant citrus.

"The day starts at dawn - write your own story." BOSS JOUR Pour Femme uses the feeling of the first light of day as an inimitable source of inspiration for women. Wherever you are, the first light of day radiates a vibrant and exciting feeling of anticipation. It is at this time of day that the BOSS woman takes a brief moment to prepare for her day and feel inspired to pursue all its opportunities.

Perfectly embodied by its ambassador, BOSS JOUR Pour Femme sees Gwyneth Paltrow return for her second campaign as the female face of BOSS Parfums. The epitome of the BOSS JOUR woman, Gwyneth Paltrow encapsulates femininity and sophistication in all the different roles she fulfills. Whether on-set for a film shooting, an early-morning school run in London, or spending an important day in the city running meetings for her successful business ventures, Gwyneth Paltrow resonates with women around the world who manage the many elements of their day with elegance and poise. A true BOSS woman, she remains confident and composed - BOSS Parfums have created BOSS JOUR Pour Femme to perfectly complement this feminine spirit.

Following the successful launch of BOSS NUIT Pour Femme, BOSS JOUR Pour Femme now cements the BOSS Parfums reputation as creators of luxury, contemporary fragrances classics for both men and women. Complementing each other perfectly, BOSS JOUR and BOSS NUIT offer a feminine day-to-night fragrance collection (for women around the world).

"I'm so proud to be a part of this new perfume launch from BOSS Parfums. I love that the brand is taking the opportunity to acknowledge the many layers and varying lives of women, and encapsulating it perfectly into a perfume like BOSS JOUR Pour Femme."
Gwyneth Paltrow, BOSS JOUR Pour Femme ambassador

"We celebrated great success with BOSS Nuit Pour Femme, and to further grow and establish our female fragrance offering we're excited to be launching BOSS JOUR Pour Femme in 2013. Using our expertise in the fragrance industry, we are fully committed to strengthening our position within the female category and feel we have the perfect partner in Gwyneth Paltrow. As the face of both BOSS JOUR and BOSS NUIT, she demonstrates everything we believe in - strength, sophistication, success and beauty."
Guillaume Tardy, Global Director Procter & Gamble Prestige

BOSS JOUR POUR FEMME - The Fragrance
"Working to create BOSS JOUR Pour Femme was an exciting process - I loved having the opportunity to create something that truly reflected the BOSS woman in our new campaign. We put a lot of emphasis on a really intelligent and sophisticated ingredient selection to make sure they each represented a different part of the BOSS woman. With a combination of delicate white flowers and vibrant citrus we were able to create something feminine, elegant, and sophisticated. The aim was to not only make women feel beautiful, composed and inspired, but give them a fragrance that combined this with a soft burst of freshness that mirrored that feeling of anticipation and excitement at the first light of day."
Will Andrews, Fragrance Creation Team Procter & Gamble Prestige

BOSS JOUR Pour Femme has been created to mirror the three important facets that make up todays modern woman. The Light Facet mirrors her vibrancy with the first rays of morning light; the Inspiring Facet highlights the many possibilities that lie ahead; and the Elegantly Composed Facet mirrors her unique feminine strength and elegantly composure as she pursues her opportunities.

The Light Facet
The succulent citrus freshness of grapefruit flower and lime emulates the vibrancy of the first rays of light, radiating a positive sense of anticipation.

The Inspiring Facet
A beautiful white bouquet of freesia and lily of the valley lies within the heart of this fragrance, showcasing the beauty and variety that can be created using just one simple color - perfectly representing the endless possibilities in every woman's life. The addition of honeysuckle, known for needing bright lights for its flowering tips, represents the BOSS woman reaching to pursue all the possibilities the day may bring.

The Elegantly Composed Facet
A richer, muskier finish - with earthy notes of white birch and creamy amber - ensures a feeling of softness and mirrors the unique feminine strength and ability to always approach the day and its possibilities with elegant composure.
"For me, BOSS JOUR Pour Femme is bright, beautiful, and fresh - it's a definite mood boost. There's something quietly optimistic about the scent, it's upbeat and energizing. It's a nice way to really start my day. "
Gwyneth Paltrow: BOSS JOUR Pour Femme Ambassador

BOSS JOUR POUR FEMME - The Flacon
Slim, sleek, and beautifully structured, the elegant and sophisticated BOSS JOUR Pour Femme flacon has been designed to perfectly reflect the perfume. Stylish and light, the bottle is finished off with an elegant crystal cap that brilliantly reflects the light, in turn creating an effect reminiscent of the first light of day. Like every modern woman's "signature" piece of jewelry or accessory - an item that instantly identifies that look as "hers" - a golden band adorns the flacon, an elegant shimmering halo that has the power to become truly captivating as it catches the light.

BOSS JOUR POUR FEMME - The Fashion
"White is such a striking color on a woman. It's clean and crisp, but also with a feeling of simplicity that exudes a quiet confidence. Women always look beautiful in white. It really does let the woman shine through, and that's so unique."
Gwyneth Paltrow

Famed for its beautifully sharp tailoring, exquisite designs and luxury fabrics, the BOSS fashion brand perfectly stands for sophisticated modern women today and under the watchful eye of Eyan Allen, Creative Director for Womenswear, the brand has become famed for its trend-leading yet timeless pieces. The four BOSS JOUR campaign outfits chosen for Gwyneth perfectly showcased the versatility of both the BOSS Womenswear brand and the different attitudes moods that can be achieved with the white color palette.

My inspiration for Gwyneth Paltrow's outfit was to first of all concentrate on a beautiful color. This white tone, which is ever so slightly an off-white, is a perfect spring summer attitude. When you see her style you'll see that she takes something very simple but wears it in an incredibly elegant way. Women want to feel beautiful and very feminine, and they also live such multi-faceted lifestyles. Gwyneth Paltrow is a perfect example of someone who always looks immaculate and the outfits we chose embodies all of those things - it's simple, modern, and easy-to-wear."
Eyan Allen, Creative Director for BOSS Womenswear

Established in 1995, The Fragrance Shop are a privately owned, family run retailer of perfumes, aftershaves and beauty products with high street locations throughout the UK and online at thefragranceshop.co.uk. All fragrances are sourced direct from the fragrance houses ensuring customers receive the very best of product at great value. A wide range of fragrances are stocked including top fashion brands and celebrity scents. A popular choice is range of chanel perfume for men or chanel coco mademoiselle for women at the fragrance shop.

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