Nexen Unveils New Website to Enhance Navigation, Product Information and Search Functions

    MINNETONKA, MN, August 16, 2013 /24-7PressRelease/ -- Nexen Group, Inc., which provides high-accuracy motion control solutions for any industry, has released its new website, www.nexengroup.com. The new architecture simplifies site navigation, and the new design and visuals have enriched it. Search capabilities have also been streamlined, and the site structure will ensure that product overviews and details can be easily found, whether it is a specific part number or educational resources.

The overall user experience has been improved. Products have been re-categorized and organized, including a new homepage and overview pages that orient individuals based on specific needs. Functionality and visuals have been enhanced as well. The overall design suits large monitors, tablets and mobile devices alike. Hundreds of new images, particularly of products, have been added to strengthen the dynamic experience.

Searching is simple. Two search functions--searching by product number and searching the overall website--have been separated, accommodating for the broad range of customers that Nexen serves. For those seeking solutions using detailed information, search functions now contain filters that narrow product results according to technical specifications that users may have.

Searching with minimal information is easy as well, with simplified site navigation for users who do not know a certain product number. Furthermore, dozens of new product descriptions have been added to the site, providing greater context and more relevant search results, both from within the website and from search engines.

For more information, and to see the changes first hand, visit www.nexengroup.com.

Nexen Group, Inc., is a leading manufacturer of precision motion control solutions including linear drive systems, precision rotary indexers, linear locking components and power transmission products including spring set brakes, tooth clutches and torque limiters for a wide variety of automation applications in the Aerospace, Robotics, Machine Tool, Automotive, Packaging, Material Handling and Medical Industries. For more information, contact Nexen Group, Inc., 560 Oak Grove Parkway, Vadnais Heights, MN 55127. Fax: 651-286-1099. Phone: 651-484-5900. E-mail: [email protected].

Next Communications is a full service marketing communications firm specializing in print, online and search marketing. For further information, contact Dennis Gallaher at 952-934-8220 or [email protected] or www.nextcom.com.

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