Boost for Triumph as Searches Increase 24% in 2013

    LONDON, ENGLAND, August 21, 2013 /24-7PressRelease/ -- Between January and June 270,000 unique visitors made a total of 1.5 million searches for used Triumph models.

Meanwhile the Honda CBR family of bikes remains the most searched in 2013, well ahead of the Yamaha YZF and Suzuki GSX-R. Honda and Suzuki bikes dominate the top ten list of searches with four and three bikes respectively. During this period the Bike Trader website attracted a total of 31.8 million searches, 28% of which came via a mobile device.

Top Triumph searches (Jan-June 2013) include:

1. Daytona
2. Tiger
3. Bonneville
4. Speed
5. Street
6. Sprint
7. Thunderbird
8. Rocket
9. America
10. Trophy

Commenting on the rise in Triumph searches, Dan Tye, Editor, Bike Trader said: "You've got to hand it to Triumph, they've spent millions on designing new bike models over the past five years and the result is that they're making exactly the kind of bikes people want to buy and own. What we're seeing here is an increase in the number of bikers searching through our website to try and get their hands on a secondhand 2009, 2010, 2011 or 2012 Triumph model. Sure, Triumph might not have made it into our top ten, but an increase in 33,000 unique visitors searching for a Triumph over the past six months shows that there is an increasing appetite for a machine from the UK manufacturer."

About Bike Trader/Auto Trader:

BikeTrader.co.uk features over 23,000 new and used bikes, reaching 1.2 million visitors per month and offers supporting products including bike insurance. Bike Trader is available across both online and mobile platforms. Auto Trader is the UK's number one motoring digital marketplace with over 11 million monthly unique users, carrying out over 120 million searches on more than 410,000 new and used vehicles. Over 3.5 million people access Auto Trader via their mobile devices every month, through the mobile-optimised site and apps developed for iPhone, iPad and Android. Auto Trader is part of Trader Media Group. For more information, visit www.autotrader.co.uk.

Trader Media Group is Europe's largest specialist multi-media group and supplier of leading automotive marketing products and services. Brands included in the Trader Media Group stable include: Auto Trader, Deltapoint, RAZSOR, 2nd Byte and Autotrade-mail. Trader Media Group operates in the UK, Ireland and South Africa and is jointly owned by Guardian Media Group and Apax Partners. For more information, visit www.tradermediagroup.com

For further information, please contact:
Andrew Andersz
Trader Media Press Centre
Tel: +44 (0)1865 342104
Email: [email protected]

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