Pareto Global Associates: Customer Satisfaction Produces Over 300% More Revenue Compared To Poor Customer Service

    LIVERPOOL, ENGLAND, August 27, 2013 /24-7PressRelease/ -- A recent study at a Business-to-Consumer software provider shows that the top 20% of performers on the customer satisfaction metrics produced 327% more revenue, 546% more customers who felt the company cared about them personally and 573% more customers who were likely to recommend the company to others, compared to the bottom 20% of performers (recruitingtrends.com). Cyril Williams, managing director of Pareto Global Associates, says: "This research clearly demonstrates the high impact of the customer experience to the consumer. It seems that some companies have not yet understood the connection between the service they provide and their sales and revenue figures."

About Pareto Global Associates: http://www.paretoglobalassociates.com

Economic circumstances are still challenging and consumers have many options. "People want to feel valued and if they don't feel looked after, they simply go and buy from someone else," explains Cyril Williams. "Businesses need to be aware that customer satisfaction is worth focusing on as it has a high effect on financial results," insists Cyril Williams at Pareto Global Associates. In a comprehensive study exploring the financial impact of customer satisfaction, it was found that an increase of 1% in a publicly traded company's customer satisfaction index translated into $9 million increase of the firm's value (recruitingtrends.com).

Pareto Global Associates is a direct sales and marketing company based in Liverpool. Managing director Cyril Williams explains: "We help raise brand awareness on behalf of our clients and promote and sell their products and services. Working on our clients' behalf." Cyril Williams continues, "it is crucial that we work by the highest standards of customer service. Every single consumer we speak to is left on a positive. This is our policy." Pareto Global Associates has a great track record of customer satisfaction which has helped increase sales, customer retention and a higher return on investment for their clients.

"Making customers happy is not rocket science," says Cyril Williams. "It means having a warm smile, a friendly attitude and especially listen actively to what people have to say." Cyril Williams carries on: "Once we have built a connection with consumers, they will tell us what they need and this helps us to find the right deal for them." Due to the company's success, Pareto Global Associates have been asked by their clients to expand into further markets by the end of 2013. Furthermore, Pareto Global Associates is planning to reach out to the European market within the next year.

Pareto Global Associates are an outsourced sales and marketing firm in Merseyside who have a great reputation with their clients and hold a vast track record customer loyalty.

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