Rangemaster Launches Product Selector

    MANCHESTER, ENGLAND, September 11, 2013 /24-7PressRelease/ -- Top range cooker brand Rangemaster has launched the Product Selector in a bid to help consumers find the best range cooker for their needs.

The brand new online product selector can be accessed both as an app compatible with Android, iPhone and iPad as well as on the Rangemaster website. The range cooker brand has created the product selector to help consumers to determine the ideal range cooker for their needs, making it much simpler to make the right choice.

The product selector is easy to use and offers a variety of filter options, allowing consumers to narrow down their search by different stipulations, including width, colour, grill, fuel type, style and oven function. With just a few clicks, consumers can find a range cooker that suits their needs as well as matches their kitchen.

Each time a decision needs to be made, whether concerning colour, width, or overall appearance, the product selector displays a selection of images to choose from. This means that the consumer can see the exact product as they go through the filtering system so that by the time the choice has been made, they will be left with a clear understanding of the model they have selected.

The product selector reduces the risk of people ordering the wrong type of range cooker or being left with a cooker that they are unhappy with for any reason.

Holly Johnson, Marketing Manager for Rangemaster, said: "We spent a lot of time researching the way our consumers shop. During this process we discovered consumers were frequently shopping for a range cooker based on colour, style or width. The development of the Product Selector allows consumers to find the perfect range cooker for them in a simple, quick and very visual way."

Those wishing to use the website version of the product selector can find it at http://www.rangemaster.co.uk/product-selector. The app can be downloaded from Apple or the equivalent APP Store - search for Rangemaster Selector.

NOTES TO EDITORS:
Rangemaster is Britain's No. 1 range cooker brand, and is the most highly rated by consumer watchdog Which?, with 9 Rangemaster models featuring in their Top 11 'Best Buy Range Cookers'. In 2012 Rangemaster marked 235 years since the original Flavel company was founded, a milestone in an outstanding heritage of British manufacturing, design and innovation. Not only is Rangemaster proud to be family focused and dedicated to making the kitchen a focal point within the home, but is also renowned as a complete kitchen appliance brand. Product ranges encompass: range cooking, built-in cooking (ovens and hobs), hoods and splashbacks, refrigeration and wine storage, sinks, taps and dishwashing.

For more information and/or visuals please contact Halpern:
Telephone 020 7351 2888 or email [email protected]

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