New Perspective on Human Nature Might Change the Way We Do Business

    /24-7PressRelease/ - CHICAGO, IL, November 19, 2007 -- Cristian Mitreanu's new RedefiningStrategy.com article, "A Business-Relevant View of Human Nature," provides a new theory of human nature, and aims to bring it to the center of our understanding of business, or commerce, creating a strong foundation for new business principles and practices.

The article has three parts. In the first section, Mitreanu identifies and discusses the fundamental drives that characterize all forms of life. Building upon these findings, he then develops the unique view of human nature in the second section. Finally, in the last section, he highlights the new perspectives on business that can be generated with the help of the new theory of human nature.

"It was not until January 2007 that I began to think about it as a stand-alone theory of human nature. Although elements of the theory appeared in some of my previous work, this is the most comprehensive account of it," says Mitreanu. "It is a valuable theory that has the potential to change the way we understand and do business."

The article is available free-of-charge at RedefiningStrategy.com (http://www.redefiningstrategy.com).

About RedefiningStrategy.com

RedefiningStrategy.com is a research initiative intended to explore and capture the essence of achieving and sustaining success in business. Based in Chicago, Illinois, the initiative was founded in 2004 by Cristian Mitreanu, who currently leads both the research and idea dissemination activities. More information about RedefiningStrategy.com is available at http://www.redefiningstrategy.com.

About Cristian Mitreanu

Cristian Mitreanu is the founder of the initiatives BizBigPic (http://www.bizbigpic.com) and RedefiningStrategy.com (http://www.redefiningstrategy.com). He is the author of the book "Spointra and the Secret of Business Success" (http://www.spointra.com), and currently maintains a blog, Picture001 (http://www.bizbigpic.com/picture001). Some of his writings have been published by the MIT Sloan Management Review and the American Marketing Association. He holds a Masters degree in Management, and a Bachelors degree in Management Information Systems. His home page is http://www.cristianmitreanu.com.

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